January 26, 2024

But when I did the recent Natural HDR 4.1 update I wanted a video not about how to use the presets so much as how to create beautiful HDR Photography. Not your Grandpas HDR!

Tone is not what people think and neither is HDR so I’m finally making a video to put an end to the confusion. This is how HDR will change how you see tone and shadow practically in 2024.

Download my free HDR presets here and the free Filmist sampler pack here to use these ideas right now. Also don’t miss my next free Shadow Hackers LIVE workshop.

In another video I showed you why Expose to the Right is Wrong. Today you see me going left and right on on shots I want dynamic range from. That’s because you need to expose RIGHT to what you are creating. Not to the right or left.

When you know Zones and exposure and how those relate you your histrogram like we talk about in Exposed. But you will soon learn when you understand exposure that meters don’t tell you the correct settings for your photo.

When I posted to my channel a few weeks ago, the least understood thing in photography I knew it was important. But the method of how to use it in the real world is what we see in today’s video.

Shadows are the easiest thing to recover with today’s sensors, software noise reduction etc. It’s mostly because shadows usually need to stay dark but clipped highlights ruin a photo fast.

I use Zones to expose. But I base the main exposure on how I will handle my highlights and ensure I retain shadows. Exposure for your photo, but often this means exposing dark.

Single file High Dynamic Range photography
As we saw in the video the single file produced a better result faster with today’s RAw tools like LR

There’s no rule here. You can crush your histogram, push your clarity, and drive sliders hard. But unless you know how and why you are doing it, you will probably just look like an amateur, using decade-old techniques that feel fake and overused.

A great photo normally does not reveal its method to the average viewer. That is it makes an impact, but that impact is not in the effect itself. When viewers have seen an ugly HDR process used and your photo seems similar, the reactions will usually be predictable.

Know the effect you intend to create. Then do it in a balanced way. That’s the secret to using HDR today and getting magical results. Editing with good presets whether you make your own use a tool like Natural HDR 4 or use single RAW files will get you there fast.

HDR Photography in portraits using Ai masks
IN this High Dynamic Range edit from the bright image I’ve finished with a bit more blue in the sky using Natural HDR’s Ai sky mask.

I sound like a broken record but it’s because the tone is the least understood skill in photography. The shadows save you. Don’t think. It’s too much shadow and therefore, not HDR. That’s not how this works, as I explain in the video.

HDR photography is the art of balancing shadows and highlights that are widely separated. It’s a method, not a filter. Once you learn that shadows are your friend in creating that balance, your HDR photos will be amazing and your LOFI photos will be improved by the same techniques.

High Dynamic Range photography grand Tetons single RAW file
It’s OK to have shadows like in this single file HDR from Grand Tetons. Note the detail in deep shadow.
HDR photography in portraits
Once you understand HDR you will us it subtley and even film-edited projects like this portrait.
Read More

January 11, 2024

I’m on a mission to change that and I want my first video of the year to do that. Most photographers don’t realize that photographic tone is the secret skill that makes them understand every shot. Today we learn it…

But videos like this did not exist when I was starting out. These are the 3 keys of tone in photography so you can master them fast regardless of your experience level. And they will change how you create photos.

Step it up… Join my next Shadow Hackers LIVE workshop. Also in the video, I mentioned Filmist film presets, Silver 5, Natural HDR, and Lumist Actions.

The unabashed flaring of the sun gives a natural haze to this morning street that can’t be done with a single slider. It was processed gold using GoldChrome

The photographic tone is the foundation of great photos. But the tone is a wide-ranging one that comes from the painters and the way they learned to understand shadow and contrast long before cameras.

This is the lost skill in Photography that I go on deeper in my workshops and today I’m sharing the keys to unlock this door in the simplest way I know how. IN consists of 3 elements that lead us to what tone does for us and why it is important.

  1. Shadows create contrast
  2. Contrast reveals tone
  3. Tone creates atmosphere

These 1,2,3 lists mean little to your photographic tone without context. So in the video, we’re comparing different photos to see how not only edits but how shadow contrast and ambiance in each will define our result.

IN another Xpan style crop we see light creating bloom and reducing contrast. The net result is that tone is more subtle and more contrast is created in the overall image. Edited with Street’ist.

In my Exposed Master class, we learn everything about exposure and zones. Those are the technical aspects. But if you’ve been to Shadow Hackers or seen the Photo Perfect workshop you know that combining those with the artist’s aesthetic is what makes a great photo.

In the end, the tone is pretty simple and yet subjective. But if you constantly remind yourself of the three factors. Shadow, contrast, and tone, which is the combination of all the light and dark and mist and color. All of them combined create a tone in your own style.

We see the contrast between the burned tree and the tone of the model. Then edited with a David Hamilton-inspired process to create softness with contrast and balanced photographic tone.
We see the contrast between the burned tree and the tone of the model. Then edited with a David Hamilton-inspired process to create softness with contrast and a balanced photographic tone.

As much as I use sliders and settings and layers inside and out in my tool packs. Tone-like shadow is not created by the slider it’s just moved around.

When we use contrast to just create hard lines we lose tonal nuance and atmosphere. In the end, the contrast of the overall scenes is less, and viewers don’t see the nuance you wanted to show.

If you missed my video on why you should STOP using contrast sliders go check it out and also read my post about how to use the Zone system in digital to hack shadows. You’ll find more on my channel.

As I keep building these free resources and simplifying the process of understanding tone I help myself learn more and hopefully, you as I realize a dream that’s spanned 20 years to make a simple process for those of us who want to truly master our style in photography.

We compare two of these in the video. Note how the tone of this one is softened but less distracting than what might be called the contrast image.
We compare two of these in the video. Note how the tone of this one is softened but less distracting than what might be called the contrast image. Edited with Filmist.
Read More

December 21, 2023

There are lots of free Lightroom presets around my site like Silver and Natural HDR. But my most popular ones are my free film presets and I’ve updated them today for Filmist V2.

Download this free presets pack HERE on the Filmist 2 page

In the FIlmist free film presets and styles pack you get the next-gen Portra 160, Fuji Classic Negative, and Agfa RSX 100 film styles.

Just using these film presets will give you edits that feel true to the film. Photographers are learning that real photos are what matters in this new Ai world. For more on this check out my post and grounding your edits with film styles.

Below is a hands-on video from my channel on how to use Filmist 2. If you need help installing the free LIghtroom presets or Capture One Styles, check out the videos on the help page.

The latest refinements of these film styles are like true film. I’ve shot more film, done more side-by-side testing, and made every film recipe in Filmist 2 better.

I hope you love these and buy the entire Filmist film presets pack. It’s years of work and it is the best lightroom and capture one film presets I know of. But for now, at least grab my free film presets pack and enjoy.

Oh, and you also get free film LUTS in the free and complete pack so you can get the true film look in video editors like Premiere Pro, Resolve, and other photo apps like OnOne and Luminar.

Portra 160 free lightroom film preset. The latest version is included in the Filmst 3 free film styles pack
Portra 160 free film preset is a classic and the latest Gen3 version is even more refined. Portra 400 and 800 are also included in Filmist Complete.

I’ve been making high-grade Lightroom presets and free Capture One styles for many years. So why am I obsessed with getting perfect film looks? It comes back to maintaining that natural real look that the film created and that I’ve managed to duplicate in Filmist 2.

I use the balance I learn in creating film presets to improve my other presets. That’s why they all play together well.

Some photos need a different look. I normally use films as a starting point. But depending on my photo I’ll also use Natural HDR, Streetist, and my other packs.

Each of these packs also has mods. So while I love the ChemKit2 mods in Filmist I don’t hesitate to go to ModKit from Silver 5 black and white presets or maybe GoldChrome for a rich color warm look.

The new fuji classic negative free preset from Filmist 2
The Classic negative look is inspired by Superia 200. One of my most requested presets and the new Filmist 2 version is even better and more accurate than what you get on a Fuji camera.

The thing with film presets is that you won’t edit this way manually. Digital sliders are designed to let us push hard and the nuance of good film styles can take weeks to refine.

In a real darkroom, we could manipulate how we develop and print. So I put a ton of time into the ChemKit2 mods in Filmist. They let you use a film look and then adjust it instantly with darkroom-inspired processes. I included of of these for tone in the free pack. Turn it up and down and see what happens.

The beauty of using Lightroom presets and Capture One style packs is that with well-made film styles, you get edits that take hours in seconds. Once you get used to the milder grounding look of film it becomes a go-to. But if you have a photo that is not working with film, don’t hesitate to branch out.

A bonus free film preset. The Agfa film styles are amazing.
Agfa series films are rare as digital film styles very much but they will soon be one of your favorites. I included Afga RSX 100 with stunning color and fine grain in the free film presets pack.

I hope you enjoy the Filmist 2 free film Lightroom presets and styles pack and that these filmic styles let you see digital in a new light and use the rest of your presets, actions, and tools better.

I’m here to help if you have questions.

Gavin Seim

Read More

December 15, 2023

People have been talking a lot about Photoshop Generative Ai. But as I’ve shown in other videos, it lacks a lot. In today’s video, we see how good it is and ask, is Ai art the future?

You can get Fooocus free here and here’s a good video to get you started. You can also get the Lightroom and C1 film presets I used here.

I have been learning what AI can do outside the world of Adobe. Hint, it’s a lot and as photographers, we need to know what we are dealing with and how it will affect us.

The AI world is not waiting around. In fact you can download free open-source AI-generating apps like Fooocus right now, install whatever models you want, and create from scratch or edits.

There’s two kinds of photo AI. Assist Ai tools like we see in LR or Elegance Speed Masks.

Edits like I get from Silver or Power Workflow are natural and great. I can then refine those with Blackroom and other Photoshop tools. But how far should we take these AI edits?

Will this ruin photography? Should we use these tools, or reject them? What about the ethics of all this?

A real photo edited with Ai in-paint tools in Fooocus like Photoshop generative AI
In this real photo, Ai tools left our model alone in this real photo but changed the swimsuit into something entirely new.

Ai is not real and still lacks authenticity. This brings us to the controversy in Photography. AI changes everything. But I talk often on the podcast about the brave new world where everything feels fake. Does Photoshop Generative Ai and other Ai tools make that worse?

Ai is a tool and of course, stock photography and illustrative commercial work will start filling with AI images, But people are going to value real things and real photos in the coming years.

We can’t just ignore AI and that’s why companies like Adobe are going in heavy. We can live in denial like many photographers did when digital arrived and created their fate. We must stay on top of the tech and THEN decide whether to use it or not.

A fully Ai generated portrait
Fully AI-generated photos like this will be used a great deal in stock photos. But I think they will add more value to real photos.

With Ai images even being faked as journalism from war-torn countries, we’re already seeing a pushback. People are getting tired of fakes. new verification systems are being created.

AI images are not inherently wrong. Fakery and deception are. It’s important as photographers we maintain the standard of real photos and don’t lie about how our images were made.

Most can see the fakery. Ai images tend to be too perfect and not sold. That will improve, but I think the best use case for it is using AI tools to create better real-world results.

Are your Ai models made with licensed images? Is it fair use? These are big debates happening right now that many photographers and artists are upset about. Because Ai is simply re-creating concepts, poses, etc that real-world artists have already created.

Derivative works are a legit thing. You can study art or read books and be inspired by them and create your own. But how far is too far?

Photoshop Generative Ai is interetsing. But it’s far from the best tool for Ai jobs and where Ai will take us is still open to debate.

Let me know what you think in the comments – Gav

Fully AI-generated street image
Read More

December 3, 2023

Making a preset and calling it a film is easy. But making a digital film look like film is really hard. It’s not something you do manually and most film presets don’t get very close. In today’s video, we solve that.

You can get Filmist presets complete or the FREE film styles sampler.

If you own FIlmist 2 Login here to update to the latets version.

The Filmist 2.1 Update Notes.

This update brings a lot of small refines and bug fixes to mods and film looks. You’ll find updated presets marked 2.1. With any color, tone and mod improvements across the film styles including subtle tweaks to make films like Portra and Ektar even more accurate to film. Also, the new Digital orange fixer shown in this training video is in 2.1 and very useful.

So when I went to work on Filmist 2 it was after 5 years of refining Filmist V1 and sending our many free updates. I wanted more though and that’s where the idea of True-Film was born.

I also wanted a cleaner pack of presets and better darkroom-inspired mods like push and pull tools that emulated the way contrast changes when you push and pull your ISO in the camera.

It meant shooting film and digital side by side with the same light and settings. In fact, in film tests, I use the same aperture, shutter speed, and often the same vintage lenses to get the exact result.

Still, that’s not enough. Many films are long gone and even films I can use vary by batch, how people scan etc. So I have to test not only my scans but also look at how other people are using that film and what its result should look like.

In case you missed the launch video it gives a lot of quick examples.

This is tough because this film is all about skin tones. You would think with the endless digital tools in Lightroom Capture etc that nailing out is easy. But getting a perfect film skin tone is super hard. I spend hours adjusting curves by one point and then another.

Sometimes I doubt myself and then I compare it to other products and presets to create a film that looks digital and realizes it’s working. It’s not that these are not good products, it’s that getting the film right is that hard, and in FIlmist it’s the entire focus.

Portra 400 Filmist vs Film Pack vs Mastin presets for lightroom

I’ve made videos about basing edits with film presets and how it stops you from pushing sliders too far. We’re used to extremes. From giant movie exposition to over-saturated photos. And it’s OK to push up your saturation. But start natural!

When people first try film presets sometimes they think it’s not enough of a change. It’s too flat or plain. This is because we’ve been conditioned by digital to over edit and it makes photos that seem fake and unnatural.

I think that’s why many film tools don’t look like the films. They are over-edited to try and please a before-after sample and make it look intense. But it’s not true to the film.

Vision 250 Cinema film preset is warm and versatile.

People are jaded by fakery. In an AI world, professional photographers need to take away the disbelief people have started feeling. real photos are becoming more valuable than ever.

I designed these presets to be adjusted. So you can push op the intensity or add a mod like the Push contrast mod that mimics how film contracts increase when you push in the darkroom.

The result of these true-film ideas is film looks that are true to the film as much as we are possible but that also can be manualized to your needs and still have natural real-world feelings contrast and details.

The new Ektar 1000 presets for Lightroom and Capture one is a great recipe alongside Natura 1600

With a mission of vitality and accuracy, I have a lot of free updates planned for my FIlmist users. My shelf is full of film right now that I’m doing more tests on. I watch countless videos old and new to try and refine films that are gone from shelves. These need to be preserved.

I’m working now on doing darkroom prints to further refine recipes because even scans are not always the same. Every scanner and software converts things differently. So I’ll be doing darkroom prints to reference and refine the recipes.

The Filmist 2 Velvia 100 preset on this street photo
Fuji Pro 400h is no longer available but it’s a classic much like Portra and is a powerful preset
Read More