by Gavin Seim: PW3 is my new preset collection. It’s drop dead effective at making great images by doing things you would never even try otherwise.

It’s been a long time coming. PW1 came out in 2007. Followed in 2008 by PW2. I was inspired to take it further. As I went along I kept refining and releasing free updates until I got to PW2.5, but along the way I was already working on the next version.

Taking PW2 and setting the bar twice as high meant a challenge. Early on I was not sure what I could do to make them that much better. Boy was I wrong. I started really getting under the hood in LR. Yes, more than before. I looked at every aspect I could think of. When the dust started settling I was thrilled with the results and the response from teasers I put out. Every effect has been revised and lots of new ones added, while maintaining the orderly streamlined structure that makes Power Workflow a perfect starting point for editing. It takes advantage of Lightroom 3 and remains backwards comparable with older versions.

I guess I’m just saying I’m really proud of PW3. It’s not just a pile of presets. I’ve been working on it over a year and it represents three years of studying what makes a great workflow and what makes a great effect. I feel like a scientist. PW3 is balanced, and it has a little of everything yet it still fits perfectly right beside of my other collections. Each package is still totally unique.

You can check out the Power Workflow3 page for full details, new features and even a brand new PDF that lists every effect and tells a little about what it does. Enjoy… Gav

Upgrading: Those of you that own a previous version are available for a discounted upgrade price, which happens to be more than half off. If you did not get your email with the upgrade code contact and I’ll get you taken care of.