Here in Minnesota, the wedding season slows down quite a bit this time of year. Why? Let’s just say I woke up to -18 F this morning and leave it at that. Now is a perfect time for those of us working in “cooler” locations to take a moment to wrap up any loose ends from 2008 and get refreshed for the 2009 wedding season. I suppose “refresh” could refer to mind and body but I’m mostly talking about your business literature and images in this case. Let’s focus on the latter for this week’s tip.
Start sifting those “Wow!” shot gems out of the hundreds, thousands, maybe even hundreds of thousands of images you and your staff snapped off last year. “What do I do if I have like 250 great shots picked out?” Well then I would suggest going into your closet, pull out your “World’s Most Awesome Photographer” T-shirt, put it on, pat yourself on the back and get your butt back in front of your computer ‘cause you’ve got more editing down to do! Be tough on yourself. Pick out what you think are your ten to twenty best “Wow!” shots from 2008. Much like Kevin Kubota touched on in PPS Episode #47, select the images that best represent the kind of shots you truly enjoy doing and want to do more of. Choose the images that best define you.