August 19, 2010

by Gavin Seim: PW3 is my new preset collection. It’s drop dead effective at making great images by doing things you would never even try otherwise.

It’s been a long time coming. PW1 came out in 2007. Followed in 2008 by PW2. I was inspired to take it further. As I went along I kept refining and releasing free updates until I got to PW2.5, but along the way I was already working on the next version.

Taking PW2 and setting the bar twice as high meant a challenge. Early on I was not sure what I could do to make them that much better. Boy was I wrong. I started really getting under the hood in LR. Yes, more than before. I looked at every aspect I could think of. When the dust started settling I was thrilled with the results and the response from teasers I put out. Every effect has been revised and lots of new ones added, while maintaining the orderly streamlined structure that makes Power Workflow a perfect starting point for editing. It takes advantage of Lightroom 3 and remains backwards comparable with older versions.

I guess I’m just saying I’m really proud of PW3. It’s not just a pile of presets. I’ve been working on it over a year and it represents three years of studying what makes a great workflow and what makes a great effect. I feel like a scientist. PW3 is balanced, and it has a little of everything yet it still fits perfectly right beside of my other collections. Each package is still totally unique.

You can check out the Power Workflow3 page for full details, new features and even a brand new PDF that lists every effect and tells a little about what it does. Enjoy… Gav

Upgrading: Those of you that own a previous version are available for a discounted upgrade price, which happens to be more than half off. If you did not get your email with the upgrade code contact and I’ll get you taken care of.

Read More

July 15, 2010

by Gavin Seim: I’ve said it many times. I think Burn & Dodge is a very under appreciated tool in today’s digital world. It’s about subtlety and taking the time for precise burning and dodging once your primary effects are finished can make a world of difference in your final work. Good B&D work can separate the men from the boys when it comes to the final work.

With good b&d can draw the attention exactly where you need it, enhance dynamic range, add dimension and more. It’s all there in this simple tool. I made a quick video recently as I was working to show how I use b&d in a to take control my scene. This clip looks at skies in particular, but really it can make any image pop. I also plan to make more videos on B&D the future. There’s a lot to be learned from it.

Read More

July 8, 2010

By Gavin Seim. Disclaimer: I don’t know Captain Awesome personally, but I feel confident that this would be his approach is he used Lightroom.

Understanding the Catalog: Updated 03/2012. I’ve discussed catalogs on the Pro Photo Show and also cover them in my LR workshops, but I wanted write it down in simple terms. First lets get clear on what a catalog does. The LR catalog is a single file (.lrcat) that houses the edits and changes you’ve made to the photos it points to. I generally explain it in analog terms. Imagine a file cabinet of negatives in your storage room. Next to it is another box and inside that are note cards referencing every negative in the file cabinet, each stating what was done to that negative to produce the final print.

The LR catalog is similar, only it’s digital. It references any images you tell it to and keeps track of what changes have been made those files. Rather than looking up a note card however, you just open the catalog and LR shows the result of any changes that have been made. LR does not care which folder the actual files (negatives) reside in. It just looks where you tell it to. Now if you were to delete the LR catalog, it would be like throwing out that box of note cards. The negatives would still be sitting where you left them, but the changes would be lost.

LR makes a default catalog when you start using it, but you can make as many catalogs as you want (File/New Catalog) and open any one of them by simply double clicking the on the catalog (.lrcat) file. Now let me share some power user tips that can make your image management easier. I make a Lightroom Catalog for each job. That’s right every senior, family, and couple get a catalog made in their honor. Sometimes people think I’m sort of a LR heretic for this, but they usually change their minds in time. It’s simple management mechanics and is becoming more common every day.

Why Separate Catalogs? Many photographers that use Lightroom have one huge catalog that all their images are referenced from. They manage projects from within that catalog using collections and the folders. The actual images may be referenced from various drives and directories all over their system. What happens when those images are moved? The catalog can no longer see them and you get an annoying question mark on the thumbnail that indicates a missing file. To use them again you have to point LR to the new location where the files have moved. In itself  this is not hard, but as a catalog grows, file management often becomes an issue and it becomes easier to misplace files.

There’s also the smaller issue of speed and reliability. Though LR deals with large amounts of images well, the bigger a LR catalog becomes, the more eggs you have in one basket and the more hassle you “could” have should the catalog become damaged (of course you should always have a backup). But even with that I prefer a more streamlined approach to catalogs. I don’t have to worry about a huge master catalog getting out of hand and I don’t want the hassle or managing it. Lets take a look.

Read More

June 6, 2010

by Gavin Seim: Dynamic range is something I’m constantly studying. I started using HDR officially in 2007 and have not stopped since, but as I’ve gone forward, I’ve come to understand that it’s more than just this modern style we call HDR. I’ve become a student of light and range in my photography and I enjoy sharing that, because it’s so huge that most photographers are barley scratching the surface of how powerful light dynamics are.

After the success of my Incredible HDR workshop in WA last Fall, I’m ready to roll again. This time I have even more tricks up my sleeve. I’ll be going all the way to Twin Cites MN, right up near my buddy DZ. I must confess I’m a little trepid about planning something so far from home. I’m also excited about the plan. I’m fulfilling a dream here as I’ve been wanting to hit the road for years. This will be the longest road trip I’ve ever taken. I’m just now closing on a brand new 2011 Forest River 21ss travel trailer, and around the beginning of Sept, me and my little family will be loading up and talking a photo tour all the way up to MN. I know my material for this workshop, but after a week and a half on on the road making photos I’m going to be loaded with ideas and ready to spill them.

What’s even more exciting is that this is just the beginning. God willing, I plan to continue these road trips, teaching workshops and seeing new places with my wife and kids. I hope to hit the road again next spring for an even longer trip, build my archive or travel and fine art photos and just hone my skills. Anyways I’m looking forward to seeing some of you there and studying dynamic range together. This three day collaborative workshop from Sept 14-16 2010. All the details and registration info can be found here.

Read More

April 25, 2010

04/24/10 Seim Effects: Howdy everyone it’s Gavin Seim. Today I want to announce a brand new product to the Seim Effects editing system. Naked Elements is a collection of more than 60 photographic textures, combined with Photoshop speed actions for adding and prepping images at blazing speeds.

Naked Elements includes natural and scientific elements from rock, to fire, to metal, to sky and beyond. Check out the Naked Elements product page for a video and samples of what’s included. Like all Seim Effects products, free in version updates will be included in the complete set. You can also download a free sampler pack below. Enjoy… Gav

– Download the Free Naked Elements Sampler Pack –

Read More