January 11, 2024

I’m on a mission to change that and I want my first video of the year to do that. Most photographers don’t realize that photographic tone is the secret skill that makes them understand every shot. Today we learn it…

But videos like this did not exist when I was starting out. These are the 3 keys of tone in photography so you can master them fast regardless of your experience level. And they will change how you create photos.

MORE TIPS: Get free ticket to my next Shadow Hackers LIVE workshop to take this further. Also in the video, I mentioned Filmist film presets, Silver 5, Natural HDR, and Lumist Actions.

The unabashed flaring of the sun gives a natural haze to this morning street that can’t be done with a single slider. It was processed gold using GoldChrome

The photographic tone is the foundation of great photos. But the tone is a wide-ranging one that comes from the painters and the way they learned to understand shadow and contrast long before cameras.

This is the lost skill in Photography that I go on deeper in my workshops and today I’m sharing the keys to unlock this door in the simplest way I know how. IN consists of 3 elements that lead us to what tone does for us and why it is important.

  1. Shadows create contrast
  2. Contrast reveals tone
  3. Tone creates atmosphere

These 1,2,3 lists mean little to your photographic tone without context. So in the video, we’re comparing different photos to see how not only edits but how shadow contrast and ambiance in each will define our result.

IN another Xpan style crop we see light creating bloom and reducing contrast. The net result is that tone is more subtle and more contrast is created in the overall image. Edited with Street’ist.

In my Exposed Master class, we learn everything about exposure and zones. Those are the technical aspects. But if you’ve been to Shadow Hackers or seen the Photo Perfect workshop you know that combining those with the artist’s aesthetic is what makes a great photo.

In the end, the tone is pretty simple and yet subjective. But if you constantly remind yourself of the three factors. Shadow, contrast, and tone, which is the combination of all the light and dark and mist and color. All of them combined create a tone in your own style.

We see the contrast between the burned tree and the tone of the model. Then edited with a David Hamilton-inspired process to create softness with contrast and balanced photographic tone.
We see the contrast between the burned tree and the tone of the model. Then edited with a David Hamilton-inspired process to create softness with contrast and a balanced photographic tone.

As much as I use sliders and settings and layers inside and out in my tool packs. Tone-like shadow is not created by the slider it’s just moved around.

When we use contrast to just create hard lines we lose tonal nuance and atmosphere. In the end, the contrast of the overall scenes is less, and viewers don’t see the nuance you wanted to show.

If you missed my video on why you should STOP using contrast sliders go check it out and also read my post about how to use the Zone system in digital to hack shadows. You’ll find more on my channel.

As I keep building these free resources and simplifying the process of understanding tone I help myself learn more and hopefully, you as I realize a dream that’s spanned 20 years to make a simple process for those of us who want to truly master our style in photography.

We compare two of these in the video. Note how the tone of this one is softened but less distracting than what might be called the contrast image.
We compare two of these in the video. Note how the tone of this one is softened but less distracting than what might be called the contrast image. Edited with Filmist.
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December 21, 2023

There are lots of free Lightroom presets around my site like Silver and Natural HDR. But my most popular ones are my free film presets and I’ve updated them today for Filmist V2.

Download this free presets pack HERE on the Filmist 2 page

In the FIlmist free film presets and styles pack you get the next-gen Portra 160, Fuji Classic Negative, and Agfa RSX 100 film styles.

Just using these film presets will give you edits that feel true to the film. Photographers are learning that real photos are what matters in this new Ai world. For more on this check out my post and grounding your edits with film styles.

Below is a hands-on video from my channel on how to use Filmist 2. If you need help installing the free LIghtroom presets or Capture One Styles, check out the videos on the help page.

The latest refinements of these film styles are like true film. I’ve shot more film, done more side-by-side testing, and made every film recipe in Filmist 2 better.

I hope you love these and buy the entire Filmist film presets pack. It’s years of work and it is the best lightroom and capture one film presets I know of. But for now, at least grab my free film presets pack and enjoy.

Oh, and you also get free film LUTS in the free and complete pack so you can get the true film look in video editors like Premiere Pro, Resolve, and other photo apps like OnOne and Luminar.

Portra 160 free lightroom film preset. The latest version is included in the Filmst 3 free film styles pack
Portra 160 free film preset is a classic and the latest Gen3 version is even more refined. Portra 400 and 800 are also included in Filmist Complete.

I’ve been making high-grade Lightroom presets and free Capture One styles for many years. So why am I obsessed with getting perfect film looks? It comes back to maintaining that natural real look that the film created and that I’ve managed to duplicate in Filmist 2.

I use the balance I learn in creating film presets to improve my other presets. That’s why they all play together well.

Some photos need a different look. I normally use films as a starting point. But depending on my photo I’ll also use Natural HDR, Streetist, and my other packs.

Each of these packs also has mods. So while I love the ChemKit2 mods in Filmist I don’t hesitate to go to ModKit from Silver 5 black and white presets or maybe GoldChrome for a rich color warm look.

The new fuji classic negative free preset from Filmist 2
The Classic negative look is inspired by Superia 200. One of my most requested presets and the new Filmist 2 version is even better and more accurate than what you get on a Fuji camera.

The thing with film presets is that you won’t edit this way manually. Digital sliders are designed to let us push hard and the nuance of good film styles can take weeks to refine.

In a real darkroom, we could manipulate how we develop and print. So I put a ton of time into the ChemKit2 mods in Filmist. They let you use a film look and then adjust it instantly with darkroom-inspired processes. I included of of these for tone in the free pack. Turn it up and down and see what happens.

The beauty of using Lightroom presets and Capture One style packs is that with well-made film styles, you get edits that take hours in seconds. Once you get used to the milder grounding look of film it becomes a go-to. But if you have a photo that is not working with film, don’t hesitate to branch out.

A bonus free film preset. The Agfa film styles are amazing.
Agfa series films are rare as digital film styles very much but they will soon be one of your favorites. I included Afga RSX 100 with stunning color and fine grain in the free film presets pack.

I hope you enjoy the Filmist 2 free film Lightroom presets and styles pack and that these filmic styles let you see digital in a new light and use the rest of your presets, actions, and tools better.

I’m here to help if you have questions.

Gavin Seim

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September 15, 2023

Ever feel your editing is messy, or you need a reboot?

Grounding changes your editing and improves your style. es, Filmic Lightroom presets and styles help a lot. But your style can still be whatever you want. Stay with me till the end and I will make this easy.

Why do most in-camera profiles look so bad? Why do I come back to an edit I liked and it seems gross? It’s because digital edits lack a reference point.

This is a Level 1 Filmic Lightroom preset from Natural HDR. That is it’s using film tone and color inspiration but not trying to be a specific film. I use these liberally but not as my grounding point.

Here are some free Filmic Lightroom presets.

I’ll also add some videos today showing how I create and use Filmist Lightroom and Capture One presets and some of the things I learned along the way.

To get staretd you can download my free packs…
Download my Free FIlmist Film presets sampler pack from the filmist page. Your grounding.
Download the Free Silver 5 free presets pack here which is Filmic black and white.
Get my Natural HDR free presets. Non-film edits, but grounded by filmic style.

I’ve made many videos over the years as I explored film stocks and created the Gen.2 looks of my film presets like Portra, Ektar, and Classic Negative which have become the go-to styles for many.

OK, let’s get started…

1. Grounding works because we exist in analog!

Ever come back to an edit the next day or week and thought? What was I thinking? I sure have.

You lacked a baseline and went too far. It happens to all of us. Filmic Lightroom presets and styles are not just a hipster fad, and if you’re still not using them you are missing out. So first we’re going the base our edits as close to real analog film as possible. Don’t worry you don’t have to stay there.

Much like Shadow Hacking, which brings you back to in-camera thinking. Filmic Lightroom Presets presets and styles seem simple but are not. I was a skeptic. But today Filmic Lightroom presets are my go-to for every session and for the past 5 years I’ve been developing better film and filmic presets to improve this process.

Here’s a video I did recently to explain how I use film presets overall in my work.

A film preset edit gives you a wide range of colors and tones but with a more subdued look that lets the truth of your photo come through so you can decide. When you add Shadow Hacking as I teach in my live workshop, you get photos that print nearly indistinguishable from film prints.

Level 2 filmic lightroom presets. This film style is the Ektar 100 like and
There is a shadow atmosphere happening here even though the EKtar 100-like. A level 2 film preset in Filmist is not super intense it constantly works and is a grounding development process.

There are two levels of Filmic Lightroom presets.

Both are important but you should know the difference between them because the second is better for rebooting and a lot harder to make. So much so that most presets sold don’t qualify.

The first is basic Filmic presets. Level 1:

These are most Filmic Lightroom Presets and Filmic styles in Capture One LUTS, etc. They have a film-inspired tone and look. What’s that mean when you are making them?

Usually, it means darker more obscured greens, and deeper shadows but not overdriving contrast and color using what we learned from over a hundred years of Darkroom to effect digital edits.

Filmic Lightroom presets and styles that are just inspired by the film are the easiest way to make your own. I use them all the time. But I don’t use them for a grounding base film process reboot my edits and they can quickly grow back into over-driven digital edits.

Street photography with level 1 filmic lightroom presets and styles
Street air is a prestige from Street’ist. This level one filmic preset has a lot of color and nuance like a chemical film, but does not try to be any specific film.

The second is true Film like presets, Level 2:

Film Lightroom presets, capture one style, LUTS etc. represent a much more complex edit. You could spend a week making a look like the Portra 400 presets from Filmist.

A Film preset is not just influenced by analog styles. It’s tested and refined to look like the film. That’s what I did with Filmist which is why it’s taken me 5 years and improves with every version. I watch the reviews and look for more information all the time. Real films reset your editing brain more because they ground you.

When I started trying to create film presets I was thinking more of filmic. Make looks that were inspired by my film. But it was not enough so I started digger deeper and studying the nuance of individual stocks to get a true-to-life representation of those films.

A level 2 film preset is about a specific film like the creamy shadows of this Delta 3200-like. You can mod or turn these presets up to enhance the effect. But I start simple and natural to get a good grounding.

2. This editing theory will reset your editing brain.

You might be thinking… Nothing new here. But the more you use this process in your edits. Level 2’s especially. The more you realize that these film stocks lasted decades for a reason. They seem simple at first you soon you realize well they are grounded and complicated.

Apply a film you like to every photo. Do your quick exposure adjustments and get the session looking balanced. When you edit with film-like presets and filmic styles you get perspective.

You might turn a filmic lightroom preset up or down. You might mod for contrast or transition totally different look. But your perceptions are grounded in the analog that is proven to withstand the test of time.

If you look at this session you can see the edit from when I first shot the session was ok. But it felt burned and it was inconsistent across poses and lighting.

Look how I came back and re-edited the session with Portra 160-like film preset and a few mods. Each pose is slightly different, but they all have a constant feel. I like them gentle like this but my old self would want to add more mods, saturation, etc. That’s fine, as long as you have grounding to keep you on point.

Soon you’ll find yourself going back to old edits and now they seem strange and overcooked. You reboot your brain in terms of editing. It does not mean other filters and edits are not important anymore. I still use Natural HDR or Bella 2 which are not specifically filmic.

How the session looks now after a more refined film edit and a good grounding from analog.

In this AI World, real things are gaining value.

And so we relate to and believe in analog things. Especially in this new AI-driven world where sometimes everything feels fake. This level of photography is going to become more important every year and Filmic Lightroom Presets help me stay focused.

Yes, there’s a level 3. Shooting digital side by side with the real film and using that as your grouping for shadow, color, and editing. I do this to practice and further refine Filmist for example but it gives you even more grounding and perspective.

Even the way we adjust exposure changes with analog. Pushing the exposure slider is not the same as pushing film and as I’ve become more advanced in my Film presets, even the mod presets, curves, and exposure settings have improved.

See this video from my channel after I created the Gen.2 the Portra-like pushed film style.

Creating pushed filmic looks in digital and why it matters.

You Ground with real film presets, then find YOUR STYLE!

Yes, editing with filmic styles and Filmic Lightroom Presets makes you edit everything better. Much like shooting film improves your understanding of shadow and creativity by resetting your brain to an analog state that lets you see your digital work from a new perspective.

But it’s important you ground to something solid. That means don’t just edit your first photo of the day and use that as your baseline edit. Start with an edit you know the analog human brain accepts. Film is a great start.

Start with a level 2 film preset. Not just a filmic look. That means using well-researched presets or spending the days of research you need to create one yourself that is accurately representative of a real film. Or download the free or complete filmist and that will get you started.

filmic styles and wet plate platinum in photoshop
It does not always stop at a preset. Sometimes I take go further into Photoshop and use chemical-based edits like this cyan plate platinum mix from Emulsion 4 actions. Analog just keeps giving.

3. Filmic Lightroom Presets and film styles. Then move outward.

The grounding keeps you constant even when you’re not doing the filmic style.

So for example I will go to Filmist and use Potra Ektar-like film lightroom presets. Maybe Fuji 400h. I know these analog looks withstood the test of time and that our minds relate to them.

I don’t have to stop there and I may not even stay with a film look. Grounding your edits sounds boring, but it actually makes you flexible and creative and keeps you out of a rut. So even when I go to HDR, that grounding is affecting my edit.

So I look at the mood and shadows of my shoot. I may decide to veer from film and use other effects, actions, edits, or presets. But now can really feel where I am in the edit better.

It’s about rebooting the brain to see past the temporary creative blindness that the ever-changing sliders and tools can give us so that we use those tools better with each unique photo session.

At least grab the free Filmic Lightroom presets, film styles, and LUTS I linked above and try them for a while. If they seem not intense enough that’s normal. Your editing brain will soon reboot and you will open up a totally new horizon.

So Let’s Recap…

  1. Ground the baseline of your edits with edits as close to real analog film as possible. Use Filmic Lightroom presets and film styles, or even create your own.
  2. Edit photos with favorite films and use that as your grounded starting point. I will often start with Portra 400 or Ektar as my baseline because these films work on anything and I can apply them to an entire session.
  3. You can expand out with mods, other filters, presets, actions etc., and the final look for your project. Use your first edits as a reference to not edit too far. Staying with the film is also fine. I often stay with the film look/

I hope this helps you refine your edit process as much as it did for me. Let me know in the comments and if needed I’ll do more videos on this. Gavin Seim

portra 400 as a filmic style is amazing and changes how you see tone rolloff on digital
With Filmic Lightroom Presets like Portra 400-like, you almost can’t fail. It was not until I discovered these processes for grounding that I realized the nuance of highlight roll-off and how we lost it in digital. Look at the before and after of this edit on the filmist page and you’ll see what I mean.
Expanding into level 2 filmic styles like Velvia 100 like let you stay creative and still know you’re on point.
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December 2, 2022

As a tool creator, my most popular products have lots of organic darkroom looks. and for good reason. Filmist Film presets for Lightroom and Capture one. Emulsion Platinum actions, Silver black and white presets. They all have something special in common… Darkroom science!

Presets and edits that mimic the look of film in a darkroom give your photos an authentic look.

But you need more than that. You have probably used some of my most popular or my free film like presets such as my Classic Negative style, and Portra film presets. These work so well because digital makes it really easy to over-edit in ways that were non a problem in the darkroom and we need to balance that.

We’ve all gone back over our images and seen icky, overly saturated adjustments. So it’s easy to panic and begin underediting after that. Due to underediting, I actually designed Muse presets to create more cinematic edits.

Balance is what my new Darkroom Hackers editing class is about.

You can sign up for the class here.

This is not a “how to use the best film presets class.” I will show you how to use Filmist, Silver, and other tools; even Photoshop, for amazing color and black-and-white darkroom-like edits.

But this class is more than that. It’s a power-packed LIEV hour of how to understand what RAw editors are doing. Whether you’re using STyles for Capture One, Lightroom Film Prestes, Photoshop layers, or your own manual edits.

I’m going to show you how to achieve that organic look that feels like it came from the darkroom while still being able to create great color mixes and bold shadow blends. You’ll learn how to use film-like presets and make your own looks that pop off the page.

I’m excited about Darkroom Hackers because how we edit matters, and the photographer that knows these things get ahead of the competition in so many ways.

I’ll see you there | Sign Up

Gavin Seim

Film presets film styles portra 160
Fuji Classic Negative lightroom preset
Silver presets for LIghtroom and Capture One film looks
Grainy film look black and white edit
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October 17, 2022

There are a lot of Lightroom Film Presets and Capture One Styles. But today I’ll show the films that keep me coming back for clean edits.

I did some street shooting and casual portraits over the weekend and it got me thinking about how my film edits get me shooting more and help me think creatively.

When things feel authentic, you want more of them. So I want to share with you how I use film looks for digital. These are my go-to Lightroom film presets and Capture one Styles for 2022.

I’ll share favorites emulsions from the Filmist presets project in no particular order. These inspire me to create better edits and shoot better in the camera. I encourage you to buy the actual films where possible and shoot a roll or two. It’s an amazing teaching tool. Classics Like Porta and Delta black and white can still be purchased. Others like Kodachrome, Fuji 400H, and Agfa are left to our digital edits which I’ll show you today.

Get Filmist presets here: You can get my complete Filmist pack which includes all these and a lot more. You can also go download the Filmist FREE sampler pack which has Portra 160 and a couple others to get you started and how good film edits actually are.

Classic Negative

This one is super popular in Fuji cameras. The look is actually based on Superia 200 film. It’s softer colored and moody and people love it for that. This preset lets me use the recipe on any camera or file and it’s actually one of the free ones in my film presets sampler.

I shoot better in the camera because of film presets.

Film has a special quality. The nuance of tone and colors. And even when doing that on digital, I find myself more confident in shooting and focusing on emotions. Knowing that I can choose my film after and get that atmosphere and mood makes me charge in. Maybe I’m crazy and that’s just me.

I created the Filmist pack a few years ago with one idea. To be the most complete and authentic film emulsion preset pack for Lightroom, Capture one and LUTS for video. I had tried others and they were not bad, but as the photographer who made professional presets since the very beginning of LR, I knew I could do better and make a film preset pack that was not just one or two films, but a complete chemical-inspired system The FIlmist project was born.

Let’s look at more film types…

Porta 400

Maybe the ultimate film classic and one that we film shooters can still get and always come back to. So I put a lot of time into getting all the Portra looks right. And I always come back to it.

It does not matter what Camera!

I was a film lover before I ever bought a Fuji Camera. And while their built-in color profiles are nice, they are locked to the camera. I see no need to bake in a recipe and throw away the rest.

When I create Filmist I, test on Fuji, Sony, Canon, Nikon, and others to make the looks as authentic as possible. Hundreds of hours go into this to make these film presets balanced on all images, not just a demo.

But even when shooting my Fuji X100V for example, I still shoot the Raw and add the preset from Filmist, not from the camera profile or a JPEG. This us all the control.

Why film for digital?

If you follow me you know I make various focused and refined preset and style packs. Sometimes I go straight to Silver black and white Presets or Natural HDR or PowerFlow for large groups of files.

But I know Filmist will work on everything. Film colors and tones had creative twists and unique characters. But they give something that’s organic and make you want to shoot more and edit cleaner.

Agfaflex 45

It’s based on the early color film. So it’s a bit dark and faded almost lo-fi feel. I don’t use it on everything but when it works it’s amazing because the lights pop and the shadow and color are low. You’ll see what I mean when you try it.

Delta 3200

Another I always come back to. There are lots of other black and white films like HP5 and more in Filmist. But the Delta preset really does something rich with those shadows and tones and if the grain is too much I can just use one of the chem-kit mods to lower it. But honestly, I usually leave it grainy just like the real thing. I love it for portraits.

Fuji Provia 400

This classic was really versatile. While I will use it for portraits and especially streets if a want a bolder color than Portra, it works especially well in landscape photos giving a naturally rich color that feels straight out of the darkroom whether I’m using Lightroom or Capture One.

Natura 1600

This was one of the recent gen.2 updates. Natura is warm and grainy, but you can easily remove the grain. I like it myself and it really produces those on-the-go type street and portrait scenes that have raw emotion.

Fujifilm 400H

To be this was Fujis Portra. But its greens and tones are different. Like Portra however, it’s a wonderful go-to for when you want a clean organic feel without anything over-cooked.

Porta 800

All POrtra is good. I remember buying 800 in roll for weddings when I was starting out. It’s distinct from 160 and 400 and the presets and style is also. It works great on many portraits but it’s a tad more intense and greener also making and great street and journalists film.

Portra 160

All the Portra’s are in here for good reason. They are all amazing. !60 is a touch less warm than 400 with a softer grain. I would say I favor The 400 presets, but I will often use the 160 style as I did here, especially when I want a touch less warmth due to light conditions.

Agfa Vista

Based on Agfa vista and I love the way it uses greens give you a unique color mix without feeling over-processed. I use this everywhere, portraits landscapes, and streets, and also use the RSX variant quite a lot.

PoloColor S

Polaroid films vary because they are organic and their process can be altered by how chemicals are used. But polaroids can be all over the place and we still love them. So I have 3 Poloroud inspired looks to cover variables and the S variety is just soft warm goodness that works on a lot of things

Classic Chrome

Like the Classic Negative preset above, classic Chrome is another Fuji camera look but in creating it was a Lightroom Presets and Capture One Style we can use it on any file, not just Fuji. It’s very gentle so you can use it in batches and on anything for a clean look.

Classic Chrome is not actually based on Fuji films but on Kodachrome. Though it’s a loose interpretation. Filmist also has Kodachrome and that emulsion is a lot bolder. But at the right time, it’s amazing.

It’s not about faking it. It’s about growing your potential!

There are many ways to edit and refine a great photo. Using authentic film presets and tiles, lots for video, etc. It’s not about any sort of pretending. It’s about using the atmosphere and color our industry spent 100 years creating. You don’t throw out what works just because you have something new. And film works, the kind that comes on rolls and the looks that come inside Filmist.

I hope you found this useful and get some inspiration of your own. You can learn more about Filmist or download it here.

Gavin Seim

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