March 8, 2013

This is an article I was originally asked to write for Professional Photographer Magazine, a good read – The problem was that editing department hacked it up so badly that it was barley even my words anymore. Such is life, but I opted to not have it published. Below is the full version of the article with a few extras since I didn’t have a word limit here. Enjoy – Gavin Seim

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I’m going to share a few things that can fundamentally change how we make images. NONE of them are new –  Sometimes it seems we arrived at digital and left behind a hundred and fifty years of photographic knowledge. I spend a lot of time studying classic techniques. Why? Because it’s not new – It’s time tested. It works. In this digital age we can get so caught up in gadgets, software and tools that we neglect how to make images beautiful from the start. I’m from the digital generation – So while I fully relate, I’ve learned to stop looking for buttons and start looking for light.

1. The Tones:

Ken Whitmire once taught me that “Tone” may be the least understood and least utilized factor in composing and finishing images.” He was right. With digital it’s easy to think “that’s easy”. But as a lover of film and digital, I’ve learned they’re not so different. A great photograph is light and shadows – We must see in terms of tone and how it relates to what we want to capture. Exposure, burning, dodging, finishing  – Proper use of tone can literally take the viewer anywhere we want them to go. Now that’s power.

Ken Whitmire on the Oregon coast – I photographed this portrait of him while he was photographing a family. The Tone is essential here. Control of the dynamic range while retaining rich blacks gives balance to the scene.

2. The Zones:

The Zone Scale – A representation from black to white in one stop increments. The language of light.

I’ve been trying to decide how to discuss Ansel Adam’s Zone System in few words. Zones may be the most neglected tool in photography today. They offer a core to how we communicate and photograph light. Zones are not just for film or black and white. Once you truly understand them you never see the same again. The Zone System is broad reaching. But it’s core is the beautify simple Zone Scale, a representation from black to white. Combine Zones with a simple understanding of metering and there is no over, or under exposure. There’s only your exposure. Your intent. I can’t explain it all here, but there’s a free video covering the basics that I posted over at exposedworkshop.com. It’s an excerpt from my EXposed series and will get you started. Don’t ignore Zones because they will change your photography. You can also read my article on using Zones here.

Lost Oasis – I was using large format film here and took advantage of camera movements. Line, tone, space and position were all critical and while in retrospect there’s things I could have improved, taking my time paid off. I took in the full tonal range from black (Zone 0) to just shy of clipping (Zone 10). More on this image here.
The Zone System – Here is an exposure sequence metered on the highlights from Zone 1 to Zone 9. More on this in the Zone System discussions on my site.

3. Space, Position, Line:

Ken Whitemire, the pioneer and master of the wall portrait, showed me the value of tones in relation to space, position and line. He has an amazing lecture he gives about this at the Wall Portrait Conference each year – Essentially we need to think about the aesthetics of our image. For this reason I love studying masters like Bierstadt, Sargent and others. We must start by truly seeing our scenes. Think about the subject. How lines lead. Where are they positioned? Why? Is anything distracting? Should it be lighter, darker? Really – Truly – See!

Morgan’s Song – I had a lot of things happening in this riverside portrait. Controlling the aspects of the scene, the position and the tone allowed me to show a beautiful scene while still keeping the viewers eyes on Morgan.

4. Visualize – Again:

Are you really “seeing” in the minds eye? It’s easy to let this slide in an age of instant previews and post production fixes. But nothing replaces visualizing. Ansel reminds us that “The whole key lies very specifically in seeing it in the mind’s eye”. Regardless of our subject, we must stop, if only for a moment. See what’s in front the lens and decide what the subject needs. Then use space, position, line and tone to make that happen.

This was my turning point in visualizing. I used 4×5 film for this wall portrait that we printed at 40 inches. I needed to keep away the distractions in the space. I only used one frame of color film, but I took a breath first. I truly saw the portrait in my mind before I released the shutter. I’ve added a zone scale for the purpose of tone study.

 5. Finishing:

The image is captured. Win lose or draw we’ve done it. I’ve learned that slowing down throughout the entire process makes me a far better craftsman. That includes finishing. It’s easy to raise the bar in post if we stop worrying about making countless “decent” images and start thinking about how to take the “best” and make them sing. Fulfill that visualization, right up until the print is on the wall. That is mastering the photograph.

Until next time… Gavin Seim

This image was a PPA Loan Collection print in 2011. It’s actually a tone-mapped piece, but more importantly, it had careful attention to detail. Focus on line, tone values and finishing made it work. Planning and execution.
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December 24, 2012

Gavin is hitting the road again for an early 2013 tour. Visit his website for details. More travel talk in the after show.

Click To Listen>> Photography Podcast. PPS #89

Direct Podcast FeediTunesPodcast Alley

Today’s Panel... Gavin Seim Nina BeheimKerry GarrisonBrady DillsworthMark TeskeyJohn Cornforth

We wrap up 2012 with our annual Christmas roundtable featuring loads of photography tips and gear favorite gear and gadgets of the season. Join the discussion on the PPS forums.

Brought to you by the Seim Effects. And the EXposed Photography Workshop.

Use code: PPSCHRISTMAS to save $30.00 on EXposed before Dec 31st.

PPS #89 Forum Discussion HERE. Share Your Opinions.

Main Time Indexes:

  • 000:00 Introductions.
  • 005:30 – News Highlights
  • 023:45 – The 33 Tips of Christmas
  • 01:12:05 – A Visit with John Cornforth
  • 1:23:55 –  Picks of the Year
  • 1:59:30 – After Show. Sailing & More.

LINKS…

Nikon D5200 looks good. Also the Nikon D600.

The wall portrait article.

Gavin’s LIGHT LETTER

Lytro Light Field Camera

Sony NEX Series

Sigmas 35mm 1.4.

Zone System
Gavin’s articleFree videos.
Crash Plan Backup

Film is Coming Back.

Gavin’s article on signature and branding usage.

Picks…

Kerry
NEX 6
Sticky Filters Lighting Gels
Tripad Laptop Tripod Tether TableDojo Review

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September 24, 2012

Vintage 1968 photo magazines I bought. It’s refreshing to see articles on how to make good photos, instead of how to fix ones that were made wrong.

by Gavin Seim: (rev 05/13)

It was Spring of 1968. Motor Trend had just crowned the GTO car of the year, Eddie Adams just made one of the most iconic images in history and in a few months the Detroit Tigers would win the World Series. Pentax was telling us they made “fine photography easy.” and the Polaroid swinger was happily swinging off shelves. Topics ranged from the quality of drugstore printing to the latest spot meters. And yes, publishers knew that bare breasted woman sold photo magazines. Even then.

It was in the Spring of 2011 when I jumped back into film. I had cut my teeth on it back in the late 90’s. That was around the time the Unibomber was captured, scientists cloned sheep and Titanic sunk into theaters with a splash. As I grew, digital did too and soon took over the game. It was fresh, exciting and before long, even practical. Soon professionals everywhere were laying down their film for what were essentially 35mm SLR’s with a bit less detail. It was in some ways a downgrade, and yet digital does offer many advantages.

So I decided to go back and take film seriously. Loading it up for my travels to use it alongside digital. At first it was for the simple reason that a well scanned large format negative could produce vastly more detail than today’s digital. So I bought a classic 4×5 Linhoff and went to work. And it was indeed work, I picked one of the harder formats but it would turn out to be well worth it.


– 4×5 HP400 Film, Linhof Technika IV

 

Popular Photography 1968, ad for the Contaflex 126.

A few months earlier in ’68, the world saw Charlton Heston tell his primate overlord “Get your stinking paws off me, you damned dirty ape!” A classic was born, that would be somewhat tarnished by less impressive sequels. Meanwhile The soft focus filter was in vogue. Forty-four years later my wife would stand next to me in the living room looking at a cover portrait from a 1968 magazine and say. “It’s blurry.”

Back in the twenty-first century we’re making coffee and I grab my Olympus 35RC rangefinder to take a photo of my kids helping out on the kitchen counter. My daughter giggles adorably and I realize I forgot to wind the film. I react quickly before they move and release shutter. One frame and it’s back to lattes.

I’m in New Orleans with my Linhof. Jan, 2012. It quickly draws a crowd and I’m happily chatting. Photo by Jason Eldridge.

I was not the first to be out there rooting for film in this digital era. Many of the best Pictorialists never stopped using it. People like John Canlas, Ian Ruther and a few others had also been sharing their passion for silver for awhile. But I was not so into the romance, I just wanted the quality. People acted like I was a little crazy, but they still were a bit breathless when they saw my Linhoff Super Technika IV that came out around 1956. It started to become a part of my brand. Not just in my pictorials, but in my portrait work.

Next I started talking about film. I started talking about how I blended it with digital. Scanning, editing, printing. I have nothing against the traditional darkroom and I hope to build one when I have more space. But I’m a digital kid and I have a workflow there. There was a method to my madness. I needed to be able to get great images made and printed large in reasonable time for a reasonable cost.

Soon I had a Jobo ATL1000. A remarkable machine in which you load with a small batch of film and a very small amount chemicals and return about thirty minutes later to finished images, color or black and white. The next step was to scan on my V700 using a wet scanning attachment and then into Lightroom and other tools for the finished image. The result was amazing resolution from this 60’s era camera that has not changed much in half a century. I can get around 100-200MP of detail from 4×5 and a beautiful organic feel that digital somehow misses.

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September 22, 2012

by Gavin Seim (rev 03/14): I’m seeing so many bad photos posted as professional these days. People are trusting us with their time, dignity and money as they are photographed looking awkward, uncomfortable and often downright foolish. I am genuinely embarrassed. Not only for my industry, but for people and their families. They look ridiculous.

I’ve realized why these poor images are often even worse than snapshots: A snapshot is not pretending to be something artistic, creative, or edgy. It’s role is simply to be a memory, and it fulfills that role quite well.

I post this to remind those with experience to make sure we’re offering quality to our our clients. We are supposed to produce art they will want to keep, but I see and endless stream of bad images. Sometimes so-called professional images are so bad that a child could do better. People are pointing cameras and thinking they will do the work for them.

We cannot simply pull ideas for posing, lighting and composition out of thin air, with no aesthetic understanding of our subject. That is like builders throwing hammers at a pile of wood and expecting a mansion to appear. I see mothers who look fat, babies who look like Oompa Loompas, kids who look angry and dads who look like slobs because someone who was poor at their craft propped them up like badly drawn cartoon characters.

I love helping people learn. I’m not posting this to be hurtful, just to be real. It’s important that we’re honest with ourselves and clients. A doctor does not open their practice until they’re trained. A carpenter that opens a home improvement business without knowing how to improve homes is doomed to failure. Digital has not made great photography easier. It’s only made taking pictures easier.

These days it’s not easy, no matter how much experience you have. But some the best advice I can give to people starting out is don’t become a professional photographer until you are professional level. Having that camera means nothing. I’m not defining exactly when you become experienced enough. For most of us, it takes years, just like it does to become a doctor, a carpenter or just about anything else. You learn the basics first. Then it becomes your job and you keep learning.

This applies to all fields. A person should not be in business until they can make the product they claim they can. They should not have a website with prices offering services they are not qualified to give. They should not claim the title of those who spend years and decades mastering a craft, when they have no experience in that craft. There are different levels of professionalism and we don’t need to be perfect to go pro. But we do need to actually be photographers before we call ourselves photographers. We need to know the fundamentals of how to make quality images of whatever our subject might be.

If you don’t know the difference between f16, ISO800 or 1/160th, if have no idea how to light a 3:1 ratio or how to key strobes for a blue sky at noon, if you don’t know how to make your subject sharp enough for a thirty inch print, how to pose a woman so she feels beautiful and a man so he feels strong, if you don’t know what to do with the clutter in the background or how to compensate your exposure value, chances are you’re not ready to be a photographer professionally – There’s nothing wrong with that. There’s nothing wrong with snapshots. There’s nothing wrong with being an amateur. You’re learning and that’s just fine. Keep at it. If you want to call yourself a photographer, take the time to learn how first.

You don’t start as a photographer. You start learning to become one – Gavin Seim

Further Reading…

 

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September 8, 2012

 

Here’s a free excerpt from my EXposed Series looking at the Zone System. It’s a segment from CH3 that will whet your whistle on using the Zone System on digital to change how you use the light and make exposures. It works wounders.

If you crave more just head over to https://seimeffects.com/exposed. because the complete series has lots more on mastering the Zone System and everything else related to your exposures. It really will change how you see light.

Enjoy and let me know if you have questions… Gav

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