We study marketing a lot over here and put a lot of work into it, especially our promo videos. Most companies don’t make a promos everything but I’ve always felt it’s important. I thought we could share and maybe learn something about how to reach our customers better.
Does it matter, do people watch the videos or do they just read the copy? Honestly we agonize over promos here. Everything from the soundtrack to the humor. For example we started including outtakes because some people thought I was a bit too intense and artsy. It’s fun, but it’s something we use for balance.
We decided we to make two promo videos for the new Nitty Gritty collection. So first, which video is better? Second, do product videos effect how you buy? After that, let’s talk. Comment and tell us more. Do you make promo videos of your work? How would you do things differently? Let’s share some ideas that we can all use.
Tun into our Facebook page next week and I’ll share results on what worked here and why we did it.
Thanks for taking part. As a bonus we extended the $50 off deal on Nitty Gritty for another day. Get them here.
by Gavin Seim: Today we’ll dig deep into using signatures and branding on images. Both on the web and in print. We’re going to address nearly every aspect representing years of trial and error for me. Everything from using your digital logo and signature to what pens to use on your prints for hand signing. lets start with a question?
How often do you go into a gallery and see a masterpiece not signed?
How often does that same piece have a HUGE watermark across the front?
If your name is not on your images, you lose. The truth is, selling images is not simply having passion, it’s about business. Is your work a piece of paper, or is it a piece if art? Many people who don’t brand their images do so because they lack branding experience, or don’t consider their images of enough value to hang equally next to other art. Some on the other hand some take things too far, ruining their presentation by going overkill. Petapixel did a fun satirical article on this awhile back.
Remember, classy branding on an image generally adds value. How often do you buy a book without the authors name on the front? Even our cars have branding on them. If you bought a Ferrari would you want it without the emblem? I think not. Why then should the art we sell be unmarked! Are there exceptions? Sure, but not many. For example a commercial client may require unbranded images, but they should also expect to pay a premium for that. Artists have been branding their work for centuries and so should you. Lets examine different approaches that I have discovered over years by trial and error.
What To Do?
This whole topic is fraught with debate. No doubt some will disagree with me. That’s fine. Though I’ve probably slaved more than most in the industry on this. I’ve come to a place where I have an understanding of my brand and my presentation. This is not my random inexperienced opinion. I have gone to galleries, looked at the works of master painters and studied the techniques of others. I sell all my portraits and my fine art using the approaches I’m about to share. I’m always refining however and will update this study accordingly in the future.
OK true story here. Many of us have been here, but this one has a few plot twists.
It all started on a dark night in May.
Well lets skip the prologue. Above is an image I shared recently showing how Matt Black Photography took my photo “Look To The Wind”, edited it badly and posted it on his FB Facebook page as his own image. It’s a page littered with other peoples work and even a Windows desktop wallpaper claimed as theirs. So I posted about it and soon many of you went over and called them out. The page admin proceeded to delete my photo only and all comments from people that had called him out on the theft.
The Crazy Part is that a day layer Facebook removed MY post of the image above from my Seim Studios page and told me what you read below. I was BANNED for 12 hours from Facebook for unnamed violations. It seems nothing is happening to the photo thief. I call this a Facebook Spanking. I had one awhile back and I wrote about it here.
To top this off, the next day when I was allowed back into the land of the social, I posted the screenshot you see below explaining how I got banned – I then got banned AGAIN for posting about being banned for posting about the photo. Say that three times fast! At that point I did what I should have done to start with and started writing this post.
But Wait, It Gets Better: So The page owner, someone named Sam, messaged me making excuses. Apparently he is actually concerned about the fact that he is a thief and I have the evidence. He claimed he was being slandered and that it’s NOT his fault because his ex-girlfriend was messing up his page while he was in jail – No joke.
I didn’t believe him, but I was not looking or a fight. I offered to let it go if he corrected it and fessed up on the page with a simple apology. He obliged by calling me names and informing me the photo they stole above was mediocre and that he would report me if I continued to slander him.
I don’t know where the whole truth lies, but I do know this all sounds like the makings of a hit song. Maybe a country western reggae. Something like this.
I went to jail in summer My girl was one my Facebook page Never should have made her admin She stole photos all o’er the place
But back to business. What does all this mean to those of us trying to run legitimate business’s
Solving Our Three Fold Problem:
Problem 1 – People stealing our photos – In truth I think the best way to deal with that is to publicly call them out and hold them accountable. If need be, whether on a website or social page, you can even file your own DMCA take down request and the host of the image has to respond. Just search for how to file a DMCA complaint. I have done it many times for stolen content and it usually gets results as it bypasses the thief and goes direct to where he’s putting the stolen content.
Of course you always want to take screenshots of stolen content as I did here because it will likely get taken by the thief down when things start heating up. Finally, you can of course take a legal route. A stern letter from a lawyer, or even the legal team at Professional Photographers of America (if you’re a member) usually gets fast results. If worst comes to worst you could sue, but unless there are actually serious damages that’s probably more than most want to take on. Less lawsuits are better I always say and I prefer to resolve things without the lawyers and judges.
Problem 2 – Finding when and where your work is being taken – This can he tough. In my case a nice follower sent me a tip, but who knows how many people are using mine or your images that don’t own them. One handy resource is tineye.com which allows you to search for a specific images all over the web. For some images it works great, but it is a giant index and not nearly every photo in the world is in it’s archive.
You might want to check his page for your own images. But along that note is a site to watch and report to called Photo Stealers. It’s a blog that posts about people who steal photography and us it as their own. They names names and show the evidence.
We don’t have any one solution, but we can be proactive. Just keep your eyes open and don’t be worried too much. The truth is that when someone steals my image like this I do need to deal with it, but this goofball did not really make any money off me. Do mark your name on your images so it’s clear you own it, but DO NOT freak out and plaster ugly watermarks on your work, ruining the presentation. It’s not worth it. More on that in this article on branding and signatures.
Problem 3 – Is the sheer incompetence of Facebook – And sometimes other sites for that matter. Vague terms and undefined punishments are the norm in the social world. A page that you spent years building could disappear overnight because someone does not like you and some desk jockey in a far way land opts to punish or even banish you entirely from Facebook. Their draconian practices for policing content are beyond shameful. Even as an advertiser who spends thousands on Facebook ads I have no contact, no approach, no recourse.
I am close to calling it quits with Facebook. It does nothing but cost me money anymore and frankly gives me very little return since pages get almost no interaction unless you pay compared to a couple years ago. In fact, the payout is very small even when you do pay. But that’s something we covered in this article. In the end you have to weight the pro’s and cons. I’m moving gradually away from Facebook. trying other spaces like Google+ and more importantly my own newsletters that I control.
The best solution? I don’t have all the answers, but these are a few of my thoughts. But when it comes to Facebook I’m trying to get away. We’ve come to rely on them too much and the lack of care they have for users is quite clear. Even if you’re not vocal and opinionated like me, you could run afoul of Facebook gaining only damage to your business. You may not even know why it happened.
My little secret is this: Many have stopped their newsletters because of sites like Facebook – I’m learning that if you build a solid list and send quality content people enjoy it. In fact, they respond much better they do on social networks where ads and information overload have jaded them to all but the most titillating posts.
You can subscribe to my newsletter here or below – When FB becomes useless, that’s where I plan to be. The content is good there and it comes on our terms. You might considering building such a lit of your own. It takes time and cultivation. But it’s an invaluable connection if you do it well.
– This video was initially posted for our newsletter subscribers. It is now public. You can get future goodies by subscribing to the newsletter below –
Are You Selling Better?
Here’s our special Seim Effects video for May 2013. I just returned from a week at Wall Portrait Conference. It’s my 5th year and the principles I learned here changed my entire career. I wanted to record a quick overview of ideas while it”s fresh in my mind. To share a bit of what I have learned and what I plan to apply further this year as I sell more wall prints.
These ideas come from hundreds of years of combined experience. I am not the master of marketing, but I have seen these principles work when applied correctly. I barley scratch the surface here, but here’s hoping this video will get you inspired to raise the bar and go further. I hope to see you at a future Wall Portrait Conference.
Gavin Seim
Want to learn more about using light and making images for walls? Check out my complete films including EXposed, a workshop about all things light and exposure. Also take a look at PHOTOGRAPHICS. My new film on Art, History and Photographic Craft. You can pre-order it now and save.