March 14, 2009

by Gavin Seim Updated 11/09:

Images stuffed into mat pages, then an album covers is becoming less and less attractive to clients. If you’re designing wedding, event, or portrait albums you’ve probably played with making layouts in Photoshop or another program to then have printed as flush mount albums like Kiss or Asa Books, You might have also used press books like the ones from WHCC. Once you have a good design there’s loads of choices, but it’s the design that’s the challenge.

As many people know the service and support of Adobe has gone in the toilet in recent times and while they need some competition to slap them back on track, their software is still great. Today I want to talk about In Design CS4 and how it relates to album deisgn. I’ve tried various tools for album design, some of which worked really well. When it comes to crunch time however, I’m finding In Design is the king.

I learned the basics about using ID for albums from a video that Kevin Swan made. And now gives free on the Kiss books site. Not required but it was sure a great crash course and I use it often to hone up my knowledge. The bottom line is that it’s fast, easy and powerful. Once you get the hang of it.

In Design was not actually designed for photographers to make albums. Rather it’s the industry standard for designers doing layouts on magazines and other published material. It turns out however that it works a treat for doing albums. Bear in mind it’s not a photo editor. What ID rocks at, is laying out pages and doing it fast.

I cringe when I think of doing individual pages in Photoshop. It’s not a page design tool and it’s tedious to do layouts with. What I love about ID is that the entire project is contained in a single file. All images on the pages are referenced to the original files on your computer similar to when one makes a web page. You can edit and change you design in one place and when it’s finished just export the final file as a PDF of JPEG’s. Kinda like the way we use Lightroom.

indesign-3

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January 16, 2009

By Gavin Seim:  Being a fabulous photographer is great, but if you want to pay the bills with your passion you have to make sales and take great images. Here’s some great content from PPS and some other great sites to help out. I’ll be updating this post as I find great content on how to market and sell to your clients and a few posts dealing with shooting itself. If you know of some great articles on selling, post em up in the comments. For more good stuff see the Best Of Pro Photo Page

Good reads.

14 Steps To A Successful Sales Presentation:
Another good Ziser post. Fourteen steps David uses in his presentation to help him make great portrait sales.

How to Logo & Brand Your Images:
Branding is important and if you’re sending portraits out the door without it you’re throwing away money.

Selling to an out of town client:
Another Ziser classic. Full of tips on how you can keep sales high, even when you can’t meet in person.

The Portrait Consultation: Part1, Part2 A multi part series from David Ziser (we’ll update it as he publishes them). Selling a portrait is not just about getting a session booked. It’s about selling large prints and making the session profitable.

Large Wall Portraits. Why the 8×10 is stealing your thunder.
One of the host hotly discussed and perhaps the most valuable marketing articles ever on PPS. The ideas may be bold, but they absolutely work. whether you choose to listen or debate them is up to you. Join the discussion.

Copyrighting Your Images: It’s a part of the business that we tend to avoid, but it’s important and once you get the hang of it it becomes easy.

20 Ways To Appreciate Your Customers:
Can’t go wrong making happy customers.

Podcasts…

Pro Photo Show #60. Not Wearing Pants: A good episode overall, but starting at 1:34:10 we start getting into standing out and being something more than a weekend warrior. Then we move right into selling large portraits and how key it is. Be prepared for a few Gavin rants.

Pro Photo Show 53: This episode is a favorite and it’s full of good stuff. The whole show is well worth a listen, but starting at time index 44:28 we’re joined by Kevin Swan. Listen through to the end because the longer he talks the more you’ll glean.

Pro Photo Show 51: Another fun roundatble. At time index 52:33 guest photographer Scott & Adina Hayne talk about the marketing they used to build their wedding business in record time. This is also where they share info on leveraging Facebook to held build your business.

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December 27, 2008

The Product: OnOne Plug-in Suite 4 for Photoshop: Overall PPS Rating, 7/10
Includes Six plugins. We’ll review each separately below. Review by Gavin Seim

OnOne has given PPS a 15% off discount for readers. Use Promo Code PRPHTPC

The Hot:

  • Product interfaces have become mostly unified making them easy to work with.
  • When purchased as a suite, it’s a good value. You’ll have plenty to play with.
  • Effects and tools are effective and generally simple to use and customize.
  • Aperture & Lightroom* integration on certain apps

The Not:

  • No auto update makes in version updates a hassle and easy to overlook.
  • When purchased separately there’s STD/PRO options adding confusion and making the prices too high (not unlike many plugin companies. These so called Pro versions do not have enough extra features to warrant the cost. The full suite does include the pro versions where applicable however.

The Bottom Line:
This is a great collection of plugins. If you want to broaden your editing arsenal in one shot, Plugin Suite 4 is a great place to start. While the whole suite is the best value, all plugins can also be purchased separately.

*One thing to note is that Lightroom integration is little more than export plugins and not self contained integration in LR. This is probably due to limitation with Lightrooms support for plugins, but it’s still a  disappointment.

Promo’s and discounts:
OnOne gives PPS some specials as well. Promo code PRPHTSHW is good everyday for 10% off any OnOne product. Also thru Dec 31st, here’s a promo page that will save you $100 on the suite. Note that OnOne has no say in this review, and it contains only my honest opinions.

Individual Product Reviews:

Genuine Fractals 6: Review 9/10
Genuine Fractals is a standard among many photographers when it comes up scaling image resolution. I use it whenever I make large prints. It can quickly take those pixels and make a 300DPI file for whatever print size I need. It can even add sharpening in the same pass (though I usually sharpen separately) GF just gives something more than built in Photoshop up-conversion methods and I really like it.

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December 17, 2008

Click To Listen>>  Photography Roundtable Podcast PPS #53

Subscribe in itunes
Give us a present: Review in iTunes, or Vote on Podcast Alley

~Today’s topics. D3X, 5D MKII, Gadgets Galore, Marketing, Web~
The Panel:
Gavin Seim ~ Seim Studios

Kerry Garrison ~ Camera Dojo
Dennis Zerwas ~ DZ Photography
Scott & Adina Hayne ~ Hayne Photography
Kevin Swan ~ Kiss Books, New School, Weddings

Notable Time Indexes:
29:00 Gadget Guide
44:28 Kevin Swan joins the show. He has some great marketing tips.
1:57:30 After Show (Marketing and wedding talk)

Disclaimer: Do not use film cameras as fireplace fuel. They could cause hazardous fumes.

News & Info:

PPS deal page has various vendor discounts.
SeimEffects presets and actions
SAVE 15% of all products with promo code PPS

Podcast #53 Forum Discussion:

_______

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November 13, 2008

by Gavin Seim (Updated 01/10) — With winter on and economic downturn in many parts of the world, you may find yourself looking at the numbers in horror. OK maybe I’m going too far, but many photographers are concerned about the amount of work on their schedule. I’m a blessed man. And while things are moving along, I too am looking at ways to put more on the calender.

Now I’m not the worlds chief authority on marketing. What I do know is that amazing service is a never fail approach. Beyond that there’s is no instant solution, but hard work pays off and these tips will get you thinking. I’m going to assume you already have great service (you do right?), then keep it short with six tips that can help you get noticed in this competitive market. I also found another cool article by Sean Clayton about getting your phone to ring that you might want to check out.

  • #1. Give Some Classy Freebies:
    Sometimes the best way to make profit is by giving something away. You don’t have to devalue your work by shouting FREE prints to the world.  Try sending  gifts to past clients for anniversaries or graduations. They don’t need to be photos. In fact something else might make a HUGE impression. Chocolates, a gift card for dinner. Maybe coffee or a bottle of wine. They may have loved your photos, but clients need a reminder to talk about you. I know it sounds expensive, but it will WOW past clients and usually pays. There’s various ways to give gifts and perks. Just be creative and see what matches your style.
  • #2. Send Images to Venue’s:
    Sending out promo images from a venue is a great way to make yourself memorable and build venue relationships.  A pile of 8×10’s for their book or some web files for their site is fine, but lately I’ve been taking it to the next level by giving notable things like larger canvas images and albums. Venues nearly always need great images to show off to potential customers and what can be better than them showing off yours. Make sure you put your name on them in a classy fashion and send some business cards along. The venue will appreciate the images, and you can get free advertising, which is always the best kind.
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