September 15, 2023

Grounding is having a starting point. Filmic Lightroom presets and styles help a lot. But your style can still be whatever you want. I’ll show you why in today’s video.

1. Grounding works because we exist in analog!

Why do most in-camera profiles look bad? Why do I come back to an edit I liked and it seems gross? It’s because digital edits lack a reference point.

You lacked a baseline and went too far. It happens to all of us. Filmic Lightroom presets and styles are not just a hipster fad, and if you’re still not using them you are missing out. So first we’re going to base our edits as close to real analog film as possible. Don’t worry you don’t have to stay there.

Much like Shadow Hacking, which brings you back to in-camera thinking. Filmic Lightroom Presets presets and styles seem simple but are not. I was a skeptic. But today Filmic Lightroom presets are my go-to for every session and for the past 5 years I’ve been developing better film and filmic presets to improve this process.

Level 2 filmic lightroom presets. This film style is the Ektar 100 like and
There is a shadow atmosphere happening here even though the EKtar 100-like. A level 2 film preset in Filmist is not super intense it constantly works and is a grounding development process.

2. Reset your editing brain.

You might be thinking… Nothing new here. But the more you use this process in your edits. Level 2’s especially. The more you realize that these film stocks lasted decades for a reason. They seem simple at first you soon you realize well they are grounded and complicated.

Apply a film you like to every photo. Do your quick exposure adjustments and get the session looking balanced. When you edit with film-like presets and filmic styles you get perspective.

Street photography with level 1 filmic lightroom presets and styles
Street air is a preset from Street’ist. This level one filmic preset has a lot of color and nuance like a chemical film, but does not try to be any specific film.

Look how I came back and re-edited the session with Portra 160-like film preset and a few mods. Each pose is slightly different, but they all have a constant feel. I like them gentle like this but my old self would want to add more mods, saturation, etc. That’s fine, as long as you have grounding to keep you on point.

Soon you’ll find yourself going back to old edits and now they seem strange and overcooked. You reboot your brain in terms of editing. It does not mean other filters and edits are not important anymore. I still use Natural HDR or Bella 2 which are not specifically filmic.

A re-edit of a session a more refined film edit and a good grounding from analog.

In this AI World, real things are gaining value.

And so we relate to and believe in analog things. Especially in this new AI-driven world where sometimes everything feels fake. This level of photography is going to become more important every year and Filmic Lightroom Presets help me stay focused.

Yes, there’s a level 3. Shooting digital side by side with the real film and using that as your grouping for shadow, color, and editing. I do this to practice and further refine Filmist for example but it gives you even more grounding and perspective.

Even the way we adjust exposure changes with analog. Pushing the exposure slider is not the same as pushing film and as I’ve become more advanced in my Film presets, even the mod presets, curves, and exposure settings have improved.

The creamy shadows of this Delta 3200-like. You can mod or turn these presets up to enhance the effect. But I start simple and natural to get a good grounding.

3. Edit grounded. Then move outward.

The grounding keeps you constant even when you’re not doing the filmic style.

So for example I will go to Filmist and use Potra Ektar-like film lightroom presets. Maybe Fuji 400h. I know these analog looks withstood the test of time and that our minds relate to them.

I don’t have to stop there and I may not even stay with a film look. Grounding your edits sounds boring, but it actually makes you flexible and creative and keeps you out of a rut. So even when I go to HDR, that grounding is affecting my edit.

filmic styles and wet plate platinum in photoshop
It does not always stop at a preset. Sometimes I take go further into Photoshop and use chemical-based edits like this cyan plate platinum mix from Emulsion 4 actions. Analog just keeps giving.

So I look at the mood and shadows of my shoot. I may decide to veer from film and use other effects, actions, edits, or presets. But now can really feel where I am in the edit better.

It’s about rebooting the brain to see past the temporary creative blindness that the ever-changing sliders and tools can give us so that we use those tools better with each unique photo session.

At least grab the free Filmic Lightroom presets, film styles, and LUTS I linked above and try them for a while. If they seem not intense enough that’s normal. Your editing brain will soon reboot and you will open up a totally new horizon.

This is a Level 1 Filmic Lightroom preset from Natural HDR. That is it’s using film tone and color inspiration but not trying to be a specific film. I use these liberally but not as my grounding point.

So Let’s Recap…

  1. Ground the baseline of your edits with edits as close to real analog film as possible. Use Filmic Lightroom presets and film styles, or even create your own.
  2. Edit photos with favorite films and use that as your grounded starting point. I will often start with Portra 400 or Ektar as my baseline because these films work on anything and I can apply them to an entire session.
  3. You can expand out with mods, other filters, presets, actions etc., and the final look for your project. Use your first edits as a reference to not edit too far. Staying with the film is also fine. I often stay with the film look/

I hope this helps you refine your edit process as much as it did for me. Let me know in the comments and if needed I’ll do more videos on this. Gavin Seim

portra 400 as a filmic style is amazing and changes how you see tone rolloff on digital
With Filmic Lightroom Presets like Portra 400-like, you almost can’t fail.
Styles like Velvia 100 like let you stay colorful and still know you’re on point and not over-cooked.

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July 14, 2023

Pro Photography Podcast
Pro Photography Podcast
Pro Photography Podcast 2.0 #204 | Edit Naked | July 14th 2023
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Host: Gavin Seim – Leave a comment below or talk about this week’s episode right here on the Shadow Hunter Facebook group.

This week on Pro Photography Podcast

Let’s talk about news, how we edit, and what makes out photos photo. Attend Gavin’s Shadow Hackers Online Workshop Free.

Watch this week’s video on the Secret Layer avoiding the OVER-EDIT.

Here’s the example photo I was talking about on the show with two various approaches to the edit.

Also, watch Gavin’s video on the new curve and layers features in LR.

Check out Elegance presets and Gav’s other products on the homepage.

Product Picks of the Week

Gavs Pick: Poloroid SX70 Camera and Polaroid SX70 BW film. Here are some portraits I have done with it.

Other products mentioned throughout the podcast…

Links to other things we mentioned.

Ai cover photo. But it started with a photo shoot. Is that bad?

What this bridal turned over canoe session real and doe that matters.

This time a photo was disqualified because judges “thought” it might be Ai.

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December 27, 2022

We’re going to talk about the 3 Lightroom and Capture One presence sliders today, but I’m not going to teach them the way Adobe does! We’re going to reverse things!

Presence – Clarity VS Texture VS and De-Haze are important!

These all affect the atmosphere. I make use of them in nearly every edit. You’ll also see them used in subtly different ways when I make Lightroom Presets and Capture One Styles pack like Filmist, and Versus when I make tools like Natural HDR.

You’ll also see me use all 3 of these deeply in Lightrooms Ai presets that I include in Silver 5 and Elegance Speed Masks.

Watch the video below or HERE on my Channel.

I simplify Clarity, Texture and De-Haze in the video. But here’s an overview of what the presence sliders do.

You know about the presence sliders in Lightroom or their equivalents in Capture One. But do you know that these sliders are often used really badly? I’ve taught Lightroom since version 1, but I’ve rarely seen these sliders taught well. Today I’ll show to use them for near-magical results!

The clarity in Lightroom and Capture One allows you to adjust the midtone contrast of an image. By increasing clarity, you can add depth and mid edge definition to your photos, making them appear more detailed in a gritty vs softness sense. Clarity can soften the appearance of an image and give it a more ethereal or dreamy look.

Mixing them up for more presense. Here Elegance Ai masks are used to bit globally we lowered Clarity while increasing Texture. This combination can give a perfect mix of detail and softness.

The texture is a newer but more important feature in both Lightroom and Capture One. It allows you to adjust the amount of detail and texture in an image, which can be particularly useful for enhancing the appearance of skin, fabrics, and other fine details in a photo without the ultra-fine lines and artifacts that come from heavy sharpening.

By increasing the texture, you can make these elements of your image appear more detailed and realistic. Conversely, decreasing the texture can smooth out rough or bumpy surfaces, giving your images a softer look. This can be magic in portrait edits.

All the presence sliders are up a bit here because it brings our richness and texture. But don’t assume that just because it’s food or streets you always want to turn them up. Go down also and watch good things happen.

The De-haze is a useful feature in both Lightroom and Capture One also. It allows you to remove hazey feeling from images. By using the de-haze feature, you can remove this haze and restore the detail of your images in a broader contract sense that’s almost like combining Blacks and Whites. BUT… Don’t always turn this up…

Reversing De-Haze is really taught and VERY powerful. I’ll show that!

I turn Dep-Haze down as much as I turn it up. Maybe more. Because when creating authentic films, organic feeling portraits, and gentle tones, photography ten to use these contrast and presence sliders altogether too much.

IN this POrtrait I used the FIlmist Portra 160 preset and then pulled down Clarity, Texture, and De-Haze a bit to give a natural organic lens feel that reminds me of how we used portrait filter on the lens all the time in the film days.

Clarity, texture, and de-haze are powerful tools in Lightroom and Capture One that allow you to fine-tune the surface of your photos.

I hope you enjoy and share this because if you know what these sliders can do for your photos, you will improve your ability to edit with them. If you use my presets, pay attention to how I apply these 3 sliders. A little can go a long way and really perfected looks can be created using these settings.

Gavin Seim

People often confuse clarity for HDR. But as I show in Natural HDR presets, they are not related. This is too much clarity for this portrait. There are times for a gritty high-pass style portrait. Or maybe you are creating a theme that;’s intense. But unless it’s for a solar reason, avoid too much.
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October 25, 2022

Expose to the right (ETTR) has been preached relentlessly for years in digital photography. But does it actually help?

I think now. In my recent shadow hackers workshops (join the next class here) this has come up and it made me think about how prolific this dated technique still is. Tell me what you think in the comments.

In the video, I’ll show you why ETTR is not usually right. It’s not always wrong to be Expose To The Right to achieve something. But using this as a general exposure tool in photography will lead to worse images.

How did ETTR happen and should you actually use it?

You can watch this on my channel, subscribe and comment there also.

When I made the Exposed workshop covering nearly possible approaches to exposure, we didn’t focus on ETTR because when you know what exposure or that light meter is telling you, you rarely need to expose to the right.

Like every idea or rule, it’s not really a rule. So in the end, if you get great exposures you win. But I think if you start hunting the shadows and exposing “right”, rather than TO the right you’ll see a transformation in how well you expose and edit.

It does not matter what you are shooting!

If you know the principles of exposure, your histogram, zones, and settings. They will soon become automatic. You’ll see yourself start to create naturally, knowing the light and the shadow like an old friend.

Let me know what you think – Gav

You can also

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July 15, 2022

Presets, photo editing software, and gear. We have the tools in 2022. But I want to change how you think about your photos.

I’ve been a photographer for over 20 years. I watched digital be born and the entire industry change. I’ve run the gamut in everything from street and wedding photography to fashion photography of Models in Mexico and fashion photography.

I saw photography go from a technical creative art to something mostly driven by internet marketers and “Ai” tools. But I always see the same mistakes that make photos ordinary no matter how good the software gets.

I don’t need to second guess. People either like my photon or not. A clean Natural HDR 4 process made it look good and that’s a wrap.

Sometimes digital is so easy, that we lose an opportunity. Trends come and go, but in the end, photography will always be about emotion, inspiration, and creativity. If you learn to discover shadows and souls with confidence, your photography will always get better regardless of the tools you use.

Confidence is not always easy. I’ve learned a lot as a street photographer. You can have all the software. You have the best camera, and download the best Lightroom presets (yes I have those for you) But what you need is to see as no one else sees. That’s what I want to show you today.

You’ll find the presets I use here on the site – They do matter because they make completing your vision easier. You can get my free lightroom presets and film styles like Filmist and Natural HDR.

Most photographers edit wrong, but not for the reasons they think!

In this video, we’re going head to head with the mistake that nearly every photographer has made, and may are doing every day. If you can get past this, it changes more than just how you edit. It’s going to change your photography mentality.


As I showed in the video. The perfect capture and the perfect edit are a myth. That’s what makes photography so amazing. There’s always something we can improve that will affect the emotion of your photo, or the lack of it.

Knowing how to edit, starts with knowing what you want. Presets and styles are invaluable because they help me find my look without wasting brain cells.

Black and white, color, contrasty, soft. Deciding does not have to be hard. here I used Filmist and Elegance 4 to give more depth and that’s it. You can get my free lightroom presets and film styles on the FIlmist page.

I usually start with Filmist because it works so well. But there’s something more important than what you edit with! That’s knowing what you want to create with your edit. An actual vision.

Ansel Adams taught this way back with visualization techniques and using Zones in our exposures. Something we studied at length in my Exposed Master Class and in Photo Perfect.

IN the end making the craft of your photography second nature, finding your confidence, even if you know it won’t be perfect. That is what will transform your photography. The tools you use just, are just things to help you get there.

I’ll explain it all in detail in the video. You can also watch it directly on my photography channel here

Enjoy and we’ll see you next time – Gavin Seim

I like capturing things people don’t even think about like the corner drug store because in 20 years everything will change and then simple photos like this will matter. But here it was easy, this was all about shadows and sunset. Using Silver 4 and Blackroom was a no-brainer.
The full gold chrome look that I talked about in this blog post. Decide your look hand and commit to it. It will change your perfective on every image you publish.

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