January 26, 2012

by Gavin Seim: There’s info and videos on each product page, but I wanted do a quick overview of how you can use tools in great photo workflow and how Seim Effects collections fit into that. Having your workflow nailed down makes all the difference in creative efficiency. Whether you’re using Seim Effects or other tools, these concepts will be similar. I should also note that every collection I make is unique. Tools are not duplicates across more than one set. Each is a unique focused collection.

So lets start with our original file. A creative efficient editing plan needs a foundation. That generally starts with presets. They seem simple, but great presets are fast, powerful, essential tools that give you control. For a step by step look at my workflow check out this article, The Super Workflow. For now lets look at the SE preset lineup, an elegant collection of powerful tools.

Power Workflow 3 (LR 1-4) | Lighflow (Aperture 3)
Any Photography Type.

These days most good processing starts with a RAW editor such as LR or Aperture. PW3 is my flagship collection of presets for LR and it’s generally where I start. For Apple Aperture you’ll want Lightflow. Both of these are a core. They have a bit of everything from workflow and automation presets to color blending tools, black and white conversions and detail enhancement tools.

Both refined collections stem from years of editing experience and user raves speak for them. Whatever your skill level, if you buy one editing toolkit ever, these are your ticket. These collections will help you be more creative, allowing you to mix, match and tweak to your hearts content, while saving you countless hours. (At the moment Lightflow is our only presets collection available for Aperture).

Color Fantasies (LR 1-4) – Any photography type, wedding and portrait.

CF is an extension of color. Going beyond basics and into deeper color twists, blends and hues. There’s some of this on PW3, but if you love creative color you’ll want CF. It’s all right here, a complete color effects collection.

Color Fantasies is classy, with a vast array of color tools. From vintage processes, baby tools, cross process effects and more. Complicated color mixes that will take your color to new levels.

Silver Shadows 2 (LR 1-4) – Any photography type, black and white. 

Silver Shadows 2 marks a new generation for black and white conversions. Precluding the need for plugins and external tools, SS2 puts powerful silver conversions a click away and allows you to mix, match and blend tones to get stunning black and white’s, while retaining the delicate quality of your original RAW file.

If you love black and white, you need Silver Shadows. PW3 has a selection of basic silver conversion tools. But Silver Shadows 2 is a system for stunning black and white right inside Lightroom.

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So that’s presets. A workflow foundation. Now we come to refining local edits in Photoshop is similar editors. And they should not be forgotten. Often people stop at the RAW edit, but the refined edit is often what separates the men from the boys, making an image really sing. It’s that finishing touch that the best images always get.

Naked Elements  (PS and Others) – Any photography type.

Naked Elements is a complete texture collection in one pack. You buy one set and you get them all. Textures allow you to subtly overlay a texture image over your main piece, letting your base image be enhanced by the texture from the overlay (it’s better seen that described, so visit the product page). NE includes high res texture files that can be quickly applied in Photoshop using the included actions, or in just about any other photo editor that allows layers. You can even apply them from LR using a plugin like Perfect Layers. NE is

Naked Elements is a single collection that includes images of everything from fire, to water, to stone, to my favorite, real images of documents that are centuries old. The NE parchments textures are like nothing else and something that makes NE stand out like no other.

Creative Essentials (PS CS2-CS5) – Any photography type.

One of my first effects collections and one that’ been revised and refined over the years. Creative Essentials is a collection of Photoshop effects that digs into areas you can’t do with a RAW editor.

There’s some essential corrections in CE, along with sharpening tools, powerful fantasy, tonal and glow effects and more. Actions are the perfect way to take a great image and make it something more. In Creative Essentials it’s a little about workflow and a little about finishing touches.

Hollywood Effects 2 (PS CS2-CS5) – Most powerful for wedding and portrait

Deep second generation finishing. HE2 is a collection of creative Photoshop actions that once again bring simplicity to complexity. It’s filled with tools for image effects, glows and in particular skin corrections.

Automated skin smoothing that would normally require a plugin can be done with quality and speed in HE2. Glows and fantasy effects that are not possible in a raw editor.

HE2 is a customizable effects mix that any wedding or portrait photographer won’t want to be without.

 

 

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January 11, 2012

With the announcement of LR4 Beta the other day, we have some fresh changes coming to LR. One of those is a change to the way LR handles develop settings and thus, presets. It’s good in a way and bad in a way. But I’ve known about it ever since the initial LR4 press conference some weeks back and have been planning. Here’s the scoop on all this…

The Bottom Line Is that Seim Effects has a FREE update for you coming in March. There have been some changes in LR4 and it should make editing better in the long run and your Seim Effects will still work great. Now lets look at details of what’s going on…

The good is that RAW and JPEG files should no longer need different presets. In LR3 and earlier, a preset made for one file type would work very differently on the other file type. This meant that to be fully compatible you had to make one presets for RAW/DNG formats and another for JPEG, PSD and others. Something I do in Power Workflow.

The bad is that this will make current presets that cross over into areas where the new/old process tools are referenced (for example shadow and highlight) not always work as expected. To keep everything working seamlessly, preset makers should release free updates so they work as expected in all versions.

The great news is that all current Seim Effects preset collections will be updated and work in LR4 as well as maintain functionality in earlier versions. This will be a free update for all users and the update should be out around the time that LR4 officially launches.

More good news. In particular, LR 4 uses different baseline for contrast and some other things. It also has replaced the Fill and Recovery with the improved Shadow and Highlight tools. I have been experimenting and the good part is that most of my presets work fine in LR4 right now. Mostly they cross over just fine, even when updated to the 2012 process. So while update are coming, don’t be afraid to use Seim Effects presets right now in LR4 Beta. If you find a problem that I’ve missed here I’ve missed here feel free to email me directly, effects@seimstudios.com. That’s why we have a Beta period.

The Nerdy Stuff.

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December 23, 2011

Seim Effects makes a great gift for your photographer friends. And when you’re buying a second copy as a gift, you can save. Buy any Seim Effects product and get 35% off the purchase of the same product for a friend. We’ll even include a note from you.

Just send an email to effects@seimstudios.com after you buy your copy at regular or bundle price. You can also have bought your copy in the past. Just let us know what it is when you email for your discount code.

You can also include a note that you want us to send with the download. We’ll send you a promo code for the gift item and once you order, Gavin will personally send the gift download, along with your personal note to the recipient. Or you can send the download yourself by directing the download email to a friend when ordering.

If you’re giving as a Christmas Gift you can even let us know and we’ll send it on Christmas morning. It’s a simple way to give to friends and a great way to share your favorite photo tools.

If you have any questions let me know… Gav

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December 16, 2011

Get Gavin Seim's complete LR Essentials video workshop for just $10.

Updated 01/30/12. The free promo ended Jan 29, 2012. But you can still get the workshop at a special discount.

With the introduction of my new LR Ninja video training workshops comes LR training for all levels, Ninja training, if you will. One of the best parts is that you can get LR Essentials, the entire first workshop for just $10. Even if you already use LR, you’ll want this first workshop because there’s something for everyone. Here’s how it works….

How it to get a LR Ninja video workshop for ONLY $10…

The best thing for Seim Effects users can do to help out is to spread the word. That’s why we’re rewarding you for it. All you have to do to get the workshop for only $10.00 is share the Seim Effects Facebook or G+ page on your profile, spreading the word so other people can check out Seim Effects for themselves.

Facebook: Just visit the Seim Effects page. On the bottom left, look for the share text. Click it and share the SE page on your personal profile, an active photo related group, or page. If you like, you to can add a few comments to the share, or just post it. As long as it’s on your wall, you’re golden.

Google+: If you prefer to hang on G+, that’s cool too. Just visit the SE page on G+ and click the “Share This Page” button on the upper left. Share the page with your friends on your personal profile, just like you would on FB.

Getting your discount download: You must share one or both of the pages listed above on your wall. Once you’ve shared, just send Gavin an email, effects@seimstudios.com. A screenshot of the share is nice, but we’re pretty easy going, so if you say you shared it and where, we’ll take your word for it. Just let Gavin know which page you shared, and he will follow up personally by sending you a coupon to get the first LR Ninja WORKSHOP. That generally happens within 24hours (usually much faster).

A couple guidelines:

You must share the corresponding Seim Effects page on your Facebook or Google+ personal profile, active photo related group, or page. You do not have to share on all, but if you want to say thanks by sharing in more than one place, we appreciate it. Also, while we appreciate you posting links directly to the website, this is to help spread the word on the social networks. You must share either the SE Facebook page or the SE Goggle+ page.

You cannot post the share and then delete it.  This promotion is for the first workshop in the series and is not transferable. Even if you’re already using LR, there’s something in there for you. You cannot exchange the first workshop for one of the others. If you have any questions don’t hesitate to get in touch.

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“What happened to the free download?”

If you’re looking for the freebie download, that was a temporary promotion. You can follow the above instruction and get the workshop for only $10… Gav

 

 

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December 16, 2011

12/15/11: Seim Effects Announces Gavin’s Seim’s, Lightroom® Ninja Workshop Series.

A fresh new Lightroom® workshop series from workflow expert Gavin Seim. Lightroom® training where you pick your workshop, pick your topics, and pick your time.

Soap Lake, WA, (December 17, 2011) – Seim Effects Photo Tools announces the availability of the new Lightroom Ninja downloadable video workshops for Adobe® Photoshop® Lightroom® at an introductory discounted price.

Lightroom is a system for creativity, quality, and efficiency. Each Lightroom Ninja video workshop takes users step-by-step through live screen recorded chapters, looking at each level of using Lightroom’s features with Gavin Seim, award winning photographer, writer, and designer of Seim Effects photo tools. Learn Lightroom step-by-step when and where you want.

Each workshop is fully downloadable in 720HD, making review and learning easy for all levels of Lightroom users. Three workshops are currently available: “LR Essentials,” “Everyday LR,” and “The LR Pro.” Three more workshops on advanced topics are planned for release in 2012. Each workshop is divided into topic chapters for a total of approximately 90 minutes. Workshops are being released at an introductory price of just $25.00 each. The first workshop in the series is also available for no cost to users that share about Seim Effects on their Facebook or Google+ pages. Details here.

Visit the Lightroom Ninja product page for more information.

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