June 30, 2013

It’s no secret we love using video to convey our message here at Seim Effects. From a marketing perspective we’ve learned that nothing sells products like video does. From an education perspective we’ve learned that nothing is more flexible to learn from than video. So we keep doing more of it and encourage others to do the same.

This has been on the menu for some time, but we finally made the Seim Effects promo. It’s a homepage introduction that we believe every company should have. In our case it tells a bit about what we do here at Seim Effects, how we work and why our product and service is unique. It has a little fun along the way too.

Seim Studios actually just started a spinoff compact that will focus entirely on filmmaking for our own projects as well as yours. It’s called Opera Chicken Films. We also just picked up the new Canon C100 Cinema Camera and are really ramping up production for our new projects. It’s going to be an exciting journey. You can learn more about these new projects on the Opera Chicken website.

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February 3, 2013

Recently we released Color Fantasies 2 here at Seim Effects – It’s a powerful collection of over 100 presets like you’ve never seen in Lightroom. It’s color alchemy at your fingertips, from Hollywood style color tones to film inspired simplicity. But we know that not everyone will be ready to jump in and buy a premium presets pack right off. That’s why we’re giving you free presets – Good ones too.

Below you can download 15 premium presets from Color Fantasies 2. No strings attached. Downloaded, install and start seeing what kind of color is possible within Lightroom. We hope you enjoy and when you see how powerful they are, you’ll check out the complete collection. If you have any questions or problems just get in touch – effects@seimstudios.com, or give us a phone call – 509 951 4860. We really are here to help.

Gavin Seim

Check out the complete collection of over 100 tools.

Download the Free Presets ZIP

Watch the video on installing presets.

Below a few before and after examples – See more and try out all the presets in the virtual demo on the Color Fantasies 2 product page.

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January 4, 2013

 

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I’m really proud of this one. It’s actually been in the works for over a year. No rushing here. Color Fantasies 2 is exactly what I had hope it would be. Check out all the details here including the Virtual Demo. Below is the official press information and a link to the Press Kit with the full release, sample images and more… Gav

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Seim Effects Announces the Release of Color Fantasies 2

A system of over 100 presets for refining color images now available for use with Adobe Lightroom

Soap Lake, WA (January 3, 2013) – https://seimeffects.com/ announces today the release of powerful new color tools from Seim Effects and award-winning photographer Gavin Seim – Color Fantasies 2.

Color Fantasies 2 has been rebuilt from the ground up for stunning color nuances and control, better workflow and better mixing of effects. Every tool is either new or remastered and the result is a color toolkit that every photographer can utilize. Color Fantasies 2 allows photographers to leverage the subtleties of color in their own way, mixing, matching, and adjusting on their own terms.

“It’s like Color Alchemy for Lightroom – Built on years of development and refinement, Color Fantasies 2 is designed to help photographers create incredible color” said Gavin Seim, photographer, educator and owner of Seim Effects. “Color Fantasies 2 is all about taking the subtleties of color hues and tones and giving photographers of all genres the tools they need to quickly customize their vision and make their images sing.”

 

DOWNLOAD Press Kit and Full Press Release:

 

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September 7, 2012

by Gavin Seim: Adobe recently had a travel photo contest. The prize, a trip to Thailand with legendary photographer Steve McCurry. Yea, the guy who photographed Afghan Girl.

Matt Hardy once said – “Beauty can be seen in all things, seeing and composing the beauty is what separates the snapshot from the photograph.”

Adobe counted +Likes and gathered a panel of official judges to choose. The winner… this photo. You can see it larger here on Adobe’s page. There were many other entries, but this was chosen as the grand prize. I feel this is hurtful. Not only to the entrant, for it teaches them that quality does not matter. But to those who worked hard to enter quality work. It’s better to be honest with those that are learning, than to ignore a lack in quality. I would rather be improved by honest criticism than ruined by false praise.

How does the world’s largest professional photography software developer and it’s judges not know the difference between a photograph and a snapshot. As someone who has worked for fifteen years to understand photographics and light, I for one am not jealous; I am insulted and embarrassed.

For the record I did not enter this competition.  And the point here is not to insult the winner. I’m sure they will enjoy and learn from this trip. The point is that people need to understand a camera does not make you a photographer. People worked hard and entered quality work To award photo in this manner seems an insult to their efforts.

What’s Wrong With It:

Quite nearly everything. As a vacation snapshot, it’s perhaps acceptable. There is nothing wrong with a family snapshot. But we need to understand the difference between a snapshot and a photograph. This image won an international level competition. At that point it must be critiqued as such and compared to other entrants.

Great photos can be subjective. But that does not mean we ignore what makes them great. This photo has no subject, breaking the cardinal rule of a great image. A great photo has a subject. Usually just one. All other elements should be supporting cast. Is the subject little girl? The half cut off body taking the photo? Perhaps it’s the Oriental Pearl Tower, crooked in the frame. If we have to ask, the image has already failed.

When examined (something I have done over and over again) the picture feels of phone snap quality. It’s filled with artifacts and problems. The exposure is flat and dark and the sky is plain and boring. As journalism it lacks interest and as a street photo it lacks expression and spontaneity. Finally it fails at what is perhaps the hardest thing to put into words. It’s uninteresting and it does not tell a story.

Ansel Adams once said – “The sheer ease with which we can produce a superficial image often leads to creative disaster.”

While I don’t generally call out bad photos directly, I think this needs to be thought about. Everyone has cameras, but if in doing so, everyone becomes photographers, then the word photography no longer has meaning.

If we hold zero standards to the quality of art and use “art is subjective” as an excuse for everything, than the word art has no value – By calling everything art, by making everything great, we demean those who through effort and practice have mastered their skill.

NOTE: This is a news commentary. You are welcome to disagree and for obvious reasons I did not include the winners name. It’s not meant to be mean, but to raise awareness and get us thinking about quality and understanding the diffidence between a photo and a snapshot.

UPDATED: When this post was first made I had thought that looked like a phone photo. It is not. While the camera used makes little difference, some felt this should be disclosed. I have refined the post a bit to reflect this and things related to the ideas presented here.

So now that I’ve stirred the pot. Let the discussion begin.

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